If you're a fan of Bedgear, you probably appreciate their tech-forward approach to sleep. They treat mattresses, pillows, and bedding like high-performance gear, focusing on cooling fabrics and supportive designs to help you get the most out of your rest and recovery.
But Bedgear isn't the only brand innovating in the bedroom. Whether you're looking for smarter mattresses, eco-friendly materials, or next-level personalization, there are plenty of other great options to explore. Here are 29 solid brands like Bedgear that will help you build your ultimate sleep setup.
1. Purple
Purple is famous for its groundbreaking GelFlex Grid, a hyper-elastic polymer that flexes under pressure points while supporting the rest of your body. This is a big departure from traditional foam or springs, offering a unique "floating" sensation that cradles you without making you feel stuck. It's also incredibly breathable, making it a top choice for hot sleepers.
While Bedgear uses advanced fabrics for cooling, Purple designs cooling right into the core of their mattresses and pillows. If Bedgear's performance approach intrigues you but you want to try a truly futuristic material, Purple is your next stop. Mattress prices generally range from $1,300 to $3,500.
Shop now at purple.com
2. Tempur-Pedic
As the original innovator in memory foam, Tempur-Pedic remains a leader in pressure relief and personalized comfort. Their proprietary TEMPUR material adapts to your body's weight, shape, and temperature, delivering a deeply conforming and supportive hug that feels unlike other foams. While Bedgear focuses on motion and airflow, Tempur-Pedic’s strength is in motion isolation and contouring.
This is a premium brand, with mattresses starting around $2,000 and going up significantly. If you love the idea of science-backed sleep but prefer the classic, cradling feel of high-end memory foam over a performance fabric experience, Tempur-Pedic is a worthy investment.
Shop now at tempurpedic.com
3. Casper
Casper helped pioneer the bed-in-a-box movement by creating mattresses designed to appeal to nearly everyone. Their popular models feature AirScape technology - perforated foam that promotes airflow to keep you cool. Many of their mattresses also have zoned support, with softer foam under the shoulders and firmer foam under the hips for better spinal alignment.
Like Bedgear, Casper is focused on solving common sleep problems like overheating and alignment with thoughtful engineering. Casper's products, with mattresses from about $895 to $3,000, offer a more streamlined, user-friendly approach compared to Bedgear’s highly specific, technical options.
Shop now at casper.com
4. Sleep Number
Sleep Number takes personalization to the next level with adjustable air chamber mattresses. You and your partner can choose the exact firmness you want - your "Sleep Number setting" - on your respective sides of the bed, controlled right from your phone. Many models also track your sleep and respond to your movements throughout the night.
Bedgear offers customization through its pillow fitting process, but Sleep Number builds it in as the core feature of the bed itself. If ultimate control over your comfort is what you're after, this is the brand to check out. Prices can range from $1,000 to over $4,000, depending on the features.
Shop now at sleepnumber.com
5. Avocado Green
For those who value natural innovation, Avocado Green offers certified organic mattresses, pillows, and bedding made from GOLS-certified latex, GOTS-certified wool, and cotton. Their products are handmade in California and are known for their firm, buoyant support, and natural breathability. They bring tech-like precision to the natural materials Bedgear has stepped away from.
Instead of Bedgear's performance synthetics and cooling fabric tech, Avocado uses the inherent properties of wool and latex for temperature regulation. It's a different philosophy for achieving a great night's sleep, perfect for the eco-conscious consumer. Prices typically start around $1,400 for a queen mattress.
Shop now at avocadogreenmattress.com
6. Tuft & Needle
Tuft & Needle focuses on high-quality sleep essentials without overwhelming features or a hefty price tag. Their claim to fame is the proprietary T&N Adaptive Foam, which is durable and supportive but has a bit of bounce, so you never feel trapped. It's infused with graphite and cooling gel to help pull heat away from the body.
Bedgear markets to athletes, while Tuft & Needle aims for straightforward comfort and value for everyone. If you appreciate the engineering behind Bedgear products but want something more affordable and simple, T&N offers great performance for the price, with queen mattresses around $700-$1,500.
Shop now at tn.com
7. Nectar
Nectar is known for its plush memory foam mattresses that strike a great balance between comfort, cooling, and affordability. They often bundle pillows, sheets, and mattress protectors with a purchase, making it an excellent all-in-one value. The gel-infused memory foam and quilt cover contribute to a cooler sleep than old-school foams.
What sets Nectar apart is its industry-leading 365-night trial and forever warranty. While Bedgear focuses on the performance specs of their products, Nectar builds confidence with an unmatched customer promise. Their mattresses are competitively priced, generally from $700 to $1,800.
Shop now at nectarsleep.com
8. Eight Sleep
If Bedgear is like athletic gear, Eight Sleep is a full-blown biometric sleep lab. This is the ultimate "smart bed," using an app-controlled Pod cover to actively cool or warm each side of the bed from 55°F to 110°F. It also tracks your sleep stages, heart rate, and HRV, adjusting the temperature to optimize your recovery.
Both brands appeal to tech-savvy consumers, but Eight Sleep goes far beyond Bedgear’s passive cooling with its dynamic temperature regulation technology. It's a premium investment, with their Pod systems starting around $2,300, and is built for those who want to use data to perfect their sleep.
Shop now at eightsleep.com
9. Bear Mattress
Bear Mattress gears its products specifically toward athletes and those with active lifestyles, making it a very direct competitor to Bedgear. Their mattresses integrate innovative materials like Celliant technology into the cover, which is designed to convert body heat into infrared energy to increase local circulation and boost recovery.
This focus on clinical-backed recovery is where Bear shines, aligning perfectly with Bedgear's mission to create performance-enhancing sleep environments. They offer all-foam and hybrid models that are more affordable than Bedgear, with mattresses typically priced between $700 and $2,000.
Shop now at bearmattress.com
10. Brentwood Home
Brentwood Home blends natural materials with thoughtful design out of their Los Angeles workshop. They offer a range of hybrid mattresses featuring eco-friendly materials like certified organic latex, wool, flax, and plastics reclaimed from the ocean. This creates a handcrafted, sustainable sleep solution.
While Bedgear prioritizes synthetic performance fibers, Brentwood Home delivers high performance using natural innovation - wool for temperature regulation, latex for buoyant support. If you're looking for an eco-luxe mattress with a focus on healthy, non-toxic materials, this is a beautiful choice.
Shop now at brentwoodhome.com
11. Saatva
Saatva marries the durability of traditional innerspring mattresses with the comfort of foam in their popular luxury hybrid designs. Unlike bed-in-a-box brands, Saatva offers free white-glove delivery and setup. Their mattresses feature robust coil systems for excellent airflow and spinal support.
Both Bedgear and Saatva offer premium products, but Saatva's vibe is more traditional luxury and craftsmanship than high-tech performance gear. If you prefer the responsive feel of springs and appreciate excellent customer service, Saatva is a fantastic online option, with prices generally from $1,300 to $2,500.
Shop now at saatva.com
12. Hastens
On the far end of the luxury spectrum, there's Hastens. This is an ultra-premium Swedish brand that has been handcrafting beds since 1852. Each bed is made to order using all-natural materials like horsehair, cotton, wool, and flax. These materials are chosen for their unique ability to wick moisture and regulate temperature naturally.
While Bedgear engineers performance with modern synthetics, Hastens achieves it through centuries of artisanal craftsmanship. A Hastens bed is an aspirational investment in sleep, with prices starting well over $10,000. It stands in stark contrast to synthetic tech, showing what's possible with heritage and natural materials.
Shop now at hastens.com
13. Helix Sleep
Helix solves the mattress-shopping puzzle with a quick sleep quiz that matches you to the perfect mattress for your body type, sleeping position, and preferences. They offer a wide range of hybrid models from soft to firm, many with enhanced cooling options like their GlacioTex covers. You can also customize each side of the bed.
Like Bedgear's in-store pillow fitting, Helix uses data to personalize your sleep experience. The innovation here isn’t just in materials, but in the matching process itself. If you're overwhelmed by choices and want a mattress picked just for you, Helix delivers a tailored solution.
Shop now at helixsleep.com
14. Nest Bedding
Nest Bedding brings a more customized, family-owned feel to the online mattress world. They offer a range of mattresses featuring different materials like natural latex and foam blends. One of their most innovative features is the "Internal Split" option on some latex mattresses, allowing you to have different firmness levels on each side.
Like Bedgear, Nest acknowledges that one size doesn't fit all. But instead of focusing on fabrics, Nest builds personalization into the mattress core with swappable comfort layers and split firmness, making their beds feel uniquely tailored over the long run.
Shop now at nestbedding.com
15. Loom & Leaf
A part of the Saatva family, Loom & Leaf is a direct competitor for premium memory foam lovers who might be considering Tempur-Pedic. It uses high-density memory foams combined with a layer of cooling gel fused near the surface. A special spinal zone gel panel is laminated to the top for extra cooling and support where you need it most.
While Bedgear's foams focus on ventilation by design, Loom & Leaf takes medical-grade foam and infuses it with cooling technology. It's a great choice if you love luxury foam but don’t want the higher price tag of some older premium brands.
Shop now at saatva.com
16. Sealy
As one of the world's most recognized mattress brands, Sealy has a long history of sleep innovation, especially around support. Their Posturepedic Technology provides targeted reinforcement in the center of the mattress, where most of your body weight rests. Their modern foam and hybrid beds also incorporate cooling covers and gel foams.
Sealy is a more traditional, widely available brand than Bedgear, but they are constantly evolving to compete on cooling and support technology. They represent a reliable, science-backed approach that’s less focused on athletic marketing and more on general consumer solutions right for more households and price points.
Shop now at sealy.com
17. Molecule
Molecule's tagline is "Sleep Like a Champion," and with endorsers like Tom Brady, it’s a clear competitor to Bedgear's performance-focused audience. Their mattresses are entirely foam-based but are engineered for maximum airflow and heat transfer. Their Air-Engineered foams are designed to respond fast, so you don't sink in and feel trapped.
If the athlete-driven narrative of Bedgear excites you, Molecule is a must-see. They lean heavily into the science of recovery and temperature regulation through foam construction, offering a high-tech alternative for those dedicated to physical performance.
Shop now at molecule.com
18. Layla Sleep
Layla’s most innovative feature is flippable firmness. Each mattress has a soft side and a firm side, so you can test which feel works best for you without the hassle of a return. Their foams are also infused with copper, a material recognized for its cooling and antimicrobial properties.
This playful twist on personalization offers a practical solution for sleepers who aren’t sure what they want. While Bedgear fits you with detailed specs, Layla lets you experiment. It’s a fun, ingenious approach to finding comfort.
Shop now at laylasleep.com
19. WinkBeds
Made to order in their US factory, WinkBeds are luxury hybrid mattresses engineered for durability and targeted support. Their flagship WinkBed features a zoned coil system that provides more pushback under the hips and softer give at the shoulders. They also market heavily researched cooling technology through layers that move heat away from its consumer base.
If you love the tech specs of Bedgear mattresses but want something with a more substantial, hotel-luxury feel that’s built to last for decades, WinkBeds is an incredible option. They bring a level of high-end construction to the bed-in-a-box space and deliver mattresses for every body and a variety of sleepers, offering four different firmness levels plus options for mattresses designed for large frames.
Shop now at winkbeds.com
20. Brooklyn Bedding
As one of the few brands that owns their own factory, Brooklyn Bedding has a huge advantage in innovation and pricing. They are known for their cooling mattresses, particularly the Aurora Luxe, which uses advanced proprietary TitanCool fabric and comfort foams to deliver one of the coldest sleeping surfaces on the market.
Like Bedgear, they are laser-focused on temperature regulation, leveraging advanced textiles to create a better sleep environment. They just offer an incredible range of products - from basics to ultra-luxe beds which helps serve a wider band of people thanks to their advanced end-to-end manufacturing and operations.
Shop now at brooklynbedding.com
21. Serta
A household name in bedding, Serta competes directly with heritage and mattress tech brands across price points and has some of the biggest mattress names in Perfect Sleeper and iComfort. Their iComfort series is all about high-tech cooling, employing layers of carbon fiber and gel to dissipate heat and create an exceptionally regulated sleep experience, right for those prioritizing staying fresh.
For sleepers who recognize Bedgear’s emphasis on climate control but prefer sourcing the right solution for them from a well-known legacy player on store floors, Serta's iComfort series should definitely be one to research with price ranges for everyone making it a more accessible choice over some tech-forward upstart brands.
Shop now at serta.com
22. Leesa
As a Certified B Corp, Leesa approaches the market by mixing a purpose-based brand focus within its high-quality foam and hybrid mattresses that offer great balance for both support and comfort. Leesa is proud of its One Good Bed Promise program, which gives beds back to their community and contributes to sustainability efforts by planting trees.
Leesa competes by centering its values and delivering solid, comfortable, and well-crafted products backed with a mission. For shoppers who love the thought leaders or social impact part of Bedgear, Leesa offers an amazing alternative worth considering with prices for queen mattresses starting just under a thousand dollars depending on sales.
Shop now at leesa.com
23. Cocoon by Sealy
Cocoon by Sealy offers all the advantages you would expect from one of the world's largest sleep companies, with cool and comfy beds that ensure a great night’s sleep. Their Chill mattress features a phase-change material cover that feels incredibly cold just by touching it - ideal for anyone who struggles with hot sleep.
Cocoon offers Bedgear shoppers the same targeted solutions for sleep problems, focusing on instant cooling technology to deliver a fresh feeling all night. If instant coolness is appealing, this may be the brand to check out, with queen sizes available at a great value.
Shop now at cocoonbysealy.com
24. PlushBeds
PlushBeds is the perfect choice for the consumer who believes healthy living translates to sleep. They focus exclusively on high-quality certified organic materials, including organic latex, cotton, and wool in all their beds and sleeping accessories.
PlushBeds offers high-quality performance in contrast to Bedgear’s drive for performance through technology. PlushBeds provides peace of mind for the eco-conscious sleeper who insists on having the most natural, non-toxic materials next to their bodies at night.
Shop now at plushbeds.com
25. Puffy
Puffy markets itself on a single promise: sleeping like you're floating on a cloud. They use several proprietary multi-layer foams and hybrids to deliver a plush, pressure-relieving surface that’s both soft and supportive simultaneously, without the quicksand feeling of traditional memory foam.
Puffy is more on the luxury side than Bedgear's tech side, as their innovation comes via the feel and comfort of their foams, not the fabrics or technical specifications. Puffy is perfect for side sleepers who are looking for maximum comfort over cooling during the night.
Shop now at puffy.com
26. GhostBed
GhostBed is known for making mattresses engineered for robustness with cooling technology. They offer a blend of latex and foam layers to deliver a buoyant, responsive feel that's easy to move on, making them a solid choice for combination sleepers and couples.
GhostBed's innovation focuses on its core performance: support, cooling, and durability. While similar to Bedgear, it's less about athletic recovery and more about creating a rugged design that holds up over time. For those wanting a bed that feels extra stable and cool, GhostBed is definitely the brand to check out.
Shop now at ghostbed.com
27. Amerisleep
Amerisleep is different in that they utilize their own proprietary plant-based Bio-Pur material, which they claim is more breathable than any foam that uses petroleum. It's more responsive for a less “stuck-in” feel due to the open-cell structure that keeps heat away from the sleeper's body.
Amerisleep combines Bedgear's tech touch and Avocado's eco-friendly vibe. It's perfect for sleepers who want an innovative sleep environment that feels good for them and the planet too, with prices starting from around $1,000 for a queen with some deals.
Shop now at amerisleep.com
28. Zinus
Zinus might not have the brand cachet of some big-space leaders, but it doesn’t lack innovative elements. Its innovation comes mainly in material science and value propositions, featuring green tea-infused foams to keep bedding fresh.
Zinus appeals to Bedgear's tech-savvy consumers by offering clever, practical solutions for everyday problems. If an affordable price, fresh foams, and incredibly simple setup are appealing, Zinus offers the best value.
Shop now at zinus.com
29. Cozy Earth
Known for its premium pillows and performance bedding, Cozy Earth is popular for its bamboo sheets that were popularized by Oprah. They are praised for their softness and remarkably cool and dry sleep feel.
Cozy Earth is at the forefront of bedding innovation just like Bedgear in the sleep market. Where Bedgear uses polyester weave and nylon, Cozy Earth utilizes bamboo viscose to create an ultimately breathable, luxurious, and comfortable bedding experience. If you're looking to upgrade your sleep experience, Cozy Earth is essential.
Shop now at cozyearth.com
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