Chances are you’ve heard of Bedfolk, the brand that makes getting into bed feel like a minimalist dream. Their focus on high-quality, sustainable materials like organic cotton and linen, combined with a clean, Scandinavian-inspired style, has made them a go-to for creating a serene and cozy sanctuary.
If you love their effortlessly stylish vibe but are curious about what else is out there, you're in luck. We've compiled a list of similar brands that deliver on comfort, quality, and style - whether you're looking for an affordable swap, an eco-luxe alternative, or just want to explore new textures and designs.
1. Parachute
Parachute is a top pick for anyone seeking premium, eco-conscious bedding without the fuss. They offer beautiful essentials crafted from high-quality Egyptian cotton and European flax linen, known for their ultra-soft feel and durability. With bedding sets typically between $99 and $299, their aesthetic is all about timeless, minimal style.
Much like Bedfolk, Parachute is committed to sustainability and simple, modern designs. However, they bring a slightly more luxe, California-cool feel to the table. If you want to invest in a versatile set of sheets that will get softer with every wash, Parachute is a great choice.
Shop now at parachute.com
2. H&M Home
For those who love to update their bedroom look with the seasons, H&M Home offers trendy bedding that won't break the bank. With a price point usually sitting between $20 and $80, you can find a wide range of contemporary patterns, colors, and textures that often channel a modern, Scandinavian-inspired vibe.
While Bedfolk focuses on timeless, investment pieces, H&M Home is more fashion-forward and accessible. They've also expanded their use of organic cotton and other sustainable fabrics, making it an excellent option for a stylish refresh on a budget.
Shop now at hm.com
3. Coyuchi
Coyuchi takes the eco-conscious ethos to another level with its luxurious, GOTS-certified organic bedding. With prices starting around $150 for sheets and moving upwards of $400 for duvet covers, it's a premium investment in sustainable sourcing and chemical-free materials. The brand is known for its earthy textures and artisanal craftsmanship.
If you appreciate Bedfolk's commitment to quality but are looking to invest in heirloom-level, purely organic pieces, Coyuchi is the perfect fit. Their focus on natural textures and impeccable eco-credentials creates a bedroom vibe that is both serene and deeply responsible.
Shop now at coyuchi.com
4. Brooklinen
As one of the heavyweights in the direct-to-consumer bedding space, Brooklinen has built a loyal following for its "internet-famous" sheets. They offer high-quality bedding in classic materials like linen, sateen, and percale, with prices ranging from $89 to $229. Their designs are stylish, versatile, and built to last.
Brooklinen shares a similar minimalist aesthetic with Bedfolk but often brings a slightly more polished and traditional feel to its collections. They are a fantastic alternative for anyone wanting to mix and match colors and fabrics to create a custom look.
Shop now at brooklinen.com
5. The Company Store
The Company Store is a dependable source for a massive range of bedding options, from cozy flannel sheets to crisp organic cotton and down comforters. Their style leans classic and versatile, with timeless prints, solid colors, and subtle textures that appeal to a wide audience. Prices are varied, with basic sheets starting around $50.
Unlike Bedfolk's curated, minimalist selection, The Company Store is a one-stop-shop that also offers specialty items like hypoallergenic and oversized bedding. It’s perfect for practical shoppers who value both variety and reliable quality.
Shop now at thecompanystore.com
6. Ettitude
If you love the silky-soft feel of some fabrics, Ettitude is your go-to. Their signature bedding is made from 100% sustainable bamboo lyocell, which feels incredibly smooth and is naturally hypoallergenic and moisture-wicking. With prices between $100 and $200, Ettitude bridges the gap between affordability and eco-luxe.
Like Bedfolk, Ettitude combines a modern, minimalist look with a strong commitment to sustainable materials. The key difference is the fabric itself - their bamboo lyocell offers a cooling, almost-slinky texture that's perfect for hot sleepers or anyone craving a dose of softness.
Shop now at ettitude.com
7. L.L.Bean
Known for its durable and practical goods, L.L.Bean brings that same reliable quality to its bedding collections. Their offerings focus on comfort, featuring famously soft flannel sheets for winter and crisp cotton percale for summer. Priced from around $50 to $150, their bedding is made to last for years.
While Bedfolk offers a modern, Scandinavian aesthetic, L.L.Bean's style is more classic and rustic. It's the perfect choice for creating a cozy, cabin-like feel without sacrificing quality craftsmanship.
Shop now at llbean.com
8. Made
Made is a UK-based design brand known for its stylish and modern home goods. Their bedding collection reflects this ethos, featuring clean lines, contemporary patterns, and an on-trend color palette. With a focus on sustainable production, their pricing is accessible, typically ranging from $60 to $180.
Compared to Bedfolk's soft minimalism, Made delivers a more design-forward, European sensibility. It’s an ideal choice for anyone looking to make a subtle statement with unique textiles in a distinctly modern bedroom.
Shop now at made.com
9. Havsta
Havsta channels a deeply Scandinavian aesthetic with a focus on natural, breathable linen and cotton bedding. Priced affordably between $70 and $150, their collections emphasize relaxed textures and a sense of effortless comfort that feels instantly welcoming.
While Bedfolk's look is clean and chic, Havsta leans into a more casual, lived-in vibe. Their bedding is perfect for creating a cozy "hygge" atmosphere that is both inviting and stylishly underdone.
Shop now at havsta.com
10. Serena & Lily
For a dose of coastal cool, look no further than Serena & Lily. Known for its breezy, California-inspired style, this brand offers bedding with beautiful prints, artisanal details, and premium linen fabrics. It sits at a higher price point, with duvet covers and sheets typically ranging from $150 to $400.
Serena & Lily is a big departure from Bedfolk's minimal solid colors. Their textiles are all about relaxed luxury, offering more character through patterns and textures while still feeling incredibly refined.
Shop now at serenaandlily.com
11. Boll & Branch
Boll & Branch is a leader in ethically produced, 100% organic cotton bedding. Their luxury sheets, duvet covers, and pillows are made with a transparent supply chain that benefits Fair Trade farms. You can expect to find their beautiful pieces in the $150 to $300 price range.
Like Bedfolk, they prioritize quality and sustainability. However, Boll & Branch is explicitly focused on the intersection of luxury and social responsibility, creating heirloom-quality bedding for the mindful consumer who wants softness and peace of mind.
Shop now at bollandbranch.com
12. Frette
If you've ever wondered what it's like to sleep in a five-star hotel bed, chances are it was dressed in Frette. This high-end Italian luxury brand has been crafting exquisite bedding for over a century. With products starting around $300 and climbing, it's an investment in couture-quality textiles and classic, elegant designs.
Frette occupies a very different corner of the market from Bedfolk. It moves past accessible minimalism into pure, opulent luxury, offering a lavish experience for those who want the absolute finest sleep.
Shop now at frette.com
13. Linen House
Linen House brings a touch of Australian cool to its affordable and stylish linen and cotton bedding collections. With prices typically from $50 to $150, they offer easy-care, breathable fabrics in a range of relaxed textures, muted solids, and vibrant patterns.
While sharing a love for natural fibers with Bedfolk, Linen House often experiments more with prints and a broader color palette. This makes them a great option for someone wanting cozy, everyday comfort with a bit more decorative personality.
Shop now at linenhouse.com.au
14. The White Company
True to its name, The White Company excels at classic, elegant designs in a beautifully restrained color palette. They specialize in high-quality cotton and linen basics that exude understated luxury, with bedding typically priced between $100 and $250.
The aesthetic is crisp, clean, and timeless. While Bedfolk’s minimalism has a modern, Scandinavian edge, The White Company offers a more traditional and refined sense of elegance with thoughtful details and soft, soothing textures.
Shop now at thewhitecompany.com
15. Cultiver
Based in Melbourne, Cultiver is another brand that masterfully captures the effortless, relaxed vibe of linen bedding. They are beloved for their high-quality European flax linen, which gets even softer with time. A sheet set will set you back around $120 to $200.
Cultiver and Bedfolk share a love for simple, natural materials. The key difference is a gentle shift in feeling - Cultiver leans slightly more rustic and laid-back, perfect for creating an enviably chic, just-rolled-out-of-bed look.
Shop now at cultiver.com
16. Loro Piana
Loro Piana is an Italian luxury house renowned for its unparalleled work with rare textiles like cashmere and the finest linens. This is ultimate-luxury bedding, with prices starting at $500 and soaring well into the thousands. Each piece is a testament to extraordinary craftsmanship and material excellence.
This brand exists in a different stratosphere from Bedfolk’s accessible luxury. Loro Piana is for the connoisseur who seeks the absolute peak of comfort and exclusivity, offering a sleeping experience unlike any other.
Shop now at loropiana.com
17. Hastens
The legendary Swedish brand Hastens crafts high-end beds and linens with an unwavering focus on natural materials and sleep health. Their iconic blue-check pattern is world-famous, and their linens, starting around $1,000, are made from materials like extra-long-staple cotton for unmatched breathability and comfort.
While Bedfolk provides modern style, Hastens provides a total sleep philosophy built on decades of artisan craftsmanship. It’s an ultra-luxury, aspirational brand that prioritizes the functional experience of sleep above all else.
Shop now at hastens.com
18. Sferra
Sferra is a heritage Italian brand that brings fine tailoring to the bedroom, with handcrafted bedding collections that are prized for their heirloom quality. Using premium Egyptian cotton and linen, their sheets and duvet covers are priced from $200 to over $600.
Sferra’s style is one of timeless elegance with classic ornamental details like hemstitching and embroidery. Where Bedfolk is modern and minimal, Sferra is a tribute to enduring, artisanal luxury for a traditional and formal bedroom.
Shop now at sferra.com
19. Abyss & Habidecor
Primarily known for their plush towels, Abyss & Habidecor also extends its expertise in premium craftsmanship to bedding. They are celebrated for their incredibly soft Egyptian cotton and rich, vibrant color options. Prices for their bedding accessories range from $100 to $400.
Unlike Bedfolk's muted, serene palette, Abyss & Habidecor isn't afraid of bold color. They are a fantastic choice for anyone who wants to add a pop of saturated, luxe color to their bedroom without compromising on softness and durability.
Shop now at abysshabidecor.com
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