There's a good reason why your social media feed is filled with the effortlessly chic, perfectly rumpled bedding from Bed Threads. The brand captured hearts with its high-quality European flax linen, an incredible palette of colors, and a look that feels both aspirational and deeply comfortable.
If you love their laid-back luxury but want to see what else the world of linen bedding has to offer, you're in the right place. Whether you're hunting for a different price point, a specific texture, or just want to expand your horizons, there are plenty of amazing brands that share that same cozy-yet-stylish DNA. Here are 26 alternatives to Bed Threads worth checking out.
1. Parachute
Parachute is a major name in premium, direct-to-consumer home essentials, and their linen bedding is a fan favorite for a reason. Made from 100% European flax, their linen is incredibly soft out of the box and gets even softer with every wash. Expect a minimalist, California-cool aesthetic similar to Bed Threads, with a curated selection of earthy and neutral tones perfect for creating a serene bedroom.
While Parachute also offers other materials like percale and sateen, their linen collection is most comparable to Bed Threads in both quality and mid-range price point, running about $300-$400 for a core set. They are a go-to for durable, high-quality staples that feel luxurious without being overly fussy.
Shop now at parachute.com
2. Brooklinen
Known as one of "the internet's favorite sheets," Brooklinen offers a laid-back and accessible approach to luxury bedding. Their Belgian and French flax linen is washed for a soft, lived-in feel from day one, embodying a casual, slightly rumpled look similar to Bed Threads. The key difference is their broader, often more vibrant color selection and frequent new arrivals.
Pricing is competitive with Bed Threads, making them a fantastic alternative for those who want top-tier quality combined with a fresh, modern marketing approach. They also offer a wider bedding ecosystem, including comforters, pillows, and towels, making it a one-stop shop for a bedroom upgrade.
Shop now at brooklinen.com
3. H&M Home
For those who desire the linen look without the luxury price tag, H&M Home is an incredible resource. They offer washed linen duvet covers and pillowcases in a rotating collection of on-trend, contemporary colors. While it might not have the heirloom-quality feel of pricier options, the linen is surprisingly comfortable and allows you to test the waters of linen bedding affordably.
This is the perfect choice for anyone wanting to experiment with different colors or furnish a guest room in style. Think of H&M Home as the fast-fashion entry point to the Bed Threads aesthetic - stylish, accessible, and an amazing value with pieces often priced from $30-$130.
Shop now at hm.com/home
4. MagicLinen
Handmade in Lithuania, MagicLinen brings an artisanal touch to every piece. Their bedding is crafted from 100% natural, Oeko-Tex certified European flax that feels wonderfully lightweight and breathable. They offer a gorgeous and expansive color palette, including beautiful moody jewel tones and rich earthy shades that stand out from the crowd.
MagicLinen shares Bed Threads' commitment to quality and sustainability but with a distinctly European-crafted feel. Their pricing is very competitive, generally ranging from $120 to $350 for sets, making them an excellent choice for anyone who values handcrafted quality and unique colors.
Shop now at magiclinen.com
5. Cultiver
Cultiver specializes in creating a luxurious, lived-in experience with its premium European flax linen. The brand is known for its incredibly soft, pre-washed linen that feels amazing from the very first night. Their color palette is sophisticated and timeless, focusing on subtle, complex shades that are easy to mix and match.
Compared to Bed Threads, Cultiver feels slightly more elevated and mature, focusing intensely on the tactile experience of the fabric. Their prices sit in a similar mid-to-high range, typically around $350-$500 for a set, making it a worthy investment for linen purists.
Shop now at cultiver.com
6. Loom & Last
With an emphasis on sustainability and heirloom quality, Loom & Last crafts beautiful bedding from European flax. Their linen is designed to be breathable, durable, and to age gracefully over time, acquiring a unique softness and patina. The aesthetic is clean and timeless, focusing on a curated set of neutral colors that evoke a calm, natural vibe.
They align closely with Bed Threads on both their eco-conscious philosophy and premium price point, with bedding sets costing between $170 and $400. Choose Loom & Last if you appreciate artisanal craftsmanship and a slightly more rustic, perfectly imperfect look.
Shop now at loomandlast.com
7. Coyuchi
Coyuchi is a pioneer in organic home textiles, and their dedication to sustainability is unmatched. Their linen bedding is made from certified organic French flax and processed with a lighter footprint. The result is a relaxed, slightly rustic linen with a natural, textural beauty that complements earthy and minimalist decor.
If you prioritize organic materials and strict environmental standards above all else, Coyuchi is for you. They offer a vibe similar to Bed Threads' nature-inspired luxury, backed by rigorous GOTS and Made Safe certifications. The price point is premium, reflecting their commitment to organic sourcing.
Shop now at coyuchi.com
8. West Elm
While known for their wider range of mid-century modern furniture, West Elm offers a stellar collection of European flax linen bedding. Their sheets are a popular choice for good reason, combining high quality with a modern aesthetic and an accessible range of colors. They are often Fair Trade Certified, which is a big plus for conscientious shoppers.
West Elm’s linen provides a similar look and feel to Bed Threads at a comparable price point, but benefits from the convenience of brick-and-mortar stores where you can see and feel the fabric beforehand. They’re a fantastic, reliable option for pairing with modern and eclectic decor styles.
Shop now at westelm.com
9. In Bed
This Australian brand masters the art of relaxed, contemporary living. In Bed's linen bedding is designed to be lived in, featuring durable, buttery-soft European flax that looks just as good slightly crumpled as it does neatly made. Their offering is curated and timeless, focusing on versatile shades like stone, charcoal, and classic stripes.
In Bed shares Bed Threads' minimalist and high-quality ethos, attracting a design-conscious crowd that appreciates simplicity and longevity. With prices ranging from $180-$400, it's a direct competitor for those who want sophisticated, understated bedding that will last for years.
Shop now at inbedstore.com
10. The Linen Works
Based in the UK, The Linen Works creates European linen homewares notable for their relaxed sophistication and everyday practicality. Their bedding collection emphasizes timeless neutral tones and superb craftsmanship, designed to be heirloom pieces that soften beautifully over a lifetime. The aesthetic is elegant but understated, focusing purely on the quality of the fabric.
They are a great alternative for those who love Bed Threads' luxury but prefer a slightly more traditional and refined British design sensibility. Expect prices in the premium range, with bedding sets starting around $200 and reaching up to $500.
Shop now at linenworks.co.uk
11. Ettitude
If you love the eco-conscious aspect of linen but crave a different texture, meet Ettitude. The brand crafts its bedding from their signature CleanBamboo™ fabric made from 100% bamboo lyocell. The result is a silky-soft, almost satin-like feel that’s incredibly breathable and gentle on skin and hair.
While not linen, Ettitude is a compelling alternative that shares Bed Threads' commitment to sustainability, minimalist design, and an elegant color palette. Their sateen weave has a subtle sheen that reads more sleek than rumpled, perfect for those wanting a soft, cooling sleep experience.
Shop now at ettitude.com
12. The Citizenry
The Citizenry connects shoppers with beautiful home goods made by master artisans from around the world. Their Stonewashed Linen bedding sets are crafted in Portugal's oldest family-run mill, lending each piece a story and a soul. The linen itself is exceptionally soft, airy, and available in a rich spectrum of exclusive colors.
Where this brand truly stands out is its commitment to ethical production - each piece is Fair Trade Certified, ensuring fair wages and a safe environment. It’s a step up in price from Bed Threads, but for those who value artisan quality and a compelling brand story, The Citizenry is unmatched.
Shop now at the-citizenry.com
13. Rough Linen
Started in a California home, Rough Linen is all about simplicity and showcasing the natural beauty of the fiber itself. Their bedding is handcrafted, ultra-soft, and designed with a simple, classic touch that feels incredibly timeless. Their focus is on creating durable pieces that invite you to slow down and relax.
Perfect for those seeking a rustic, almost cottage-style coziness, Rough Linen offers a similar quality and natural vibe to Bed Threads but often with more substantial, textural weaves. If you like your linen with a bit of a homespun, yet luxurious character, this is your brand.
Shop now at roughlinen.com
14. Hedding
Hedding provides premium European flax linen bedding with a clean, contemporary aesthetic aimed at the modern home. Their process focuses on sustainability and creating breathable, durable linens that support a restful sleep. Their designs are sleek and minimalist, perfect for understated and uncluttered bedroom styles.
Priced competitively between $150 and $350, Hedding is a strong alternative to Bed Threads for design-savvy shoppers who value eco-friendly manufacturing and long-lasting quality baked into a simple, elegant product.
Shop now at hedding.com
15. Sateen & Linen
As the name suggests, Sateen & Linen specializes in luxurious bedding across different natural fabrics. Their linen options are crafted to be exceptionally soft and breathable, offered in neutral, calming shades that promote relaxation. They blend a classic, elegant style with modern minimalist sensibilities.
This brand is ideal for those who love Bed Threads' natural materials but might also want to mix high-quality linen with a silky cotton sateen from one cohesive vendor. They emphasize eco-friendliness and meticulous craftsmanship across their whole line.
Shop now at sateenandlinen.com
16. The White Company
Beloved masters of the neutral palette, The White Company offers beautifully classic linen bedding that exudes a refined, almost hotel-inspired elegance. Focusing primarily on whites, greys, and muted naturals, their aesthetic is all about timeless sophistication and impeccable quality that feels serene and luxurious.
If you prefer a more composed and polished look to the intentionally rumpled vibe of Bed Threads, The White Company delivers. Their price point is in the upper-mid range, delivering a five-star hotel sleep experience for your own home.
Shop now at thewhitecompany.com
17. Linen House
Linen House brings a casual, Australian design sensibility to bedding, offering a much broader and more varied range than minimalist brands. Among their extensive collections are fantastic pure linen options, often featuring classic colors, subtle textures, or understated patterns like stripes. Their focus is on style and approachable comfort for the everyday home.
It's a great choice if you find Bed Threads' minimalist range a bit too spare. Linen House provides similar comfort and natural textures but with more design variety and a slightly lower price point, with pieces ranging from $50 to $200.
Shop now at us.linenhouse.com
18. Linen & Moon
With an emphasis on natural textures and high-quality craftsmanship, Linen & Moon offers luxurious, handcrafted linen designed for longevity. Their aesthetic leans into a slightly rustic, almost bohemian chic character that feels deeply connected to nature without sacrificing elegance.
Comparable to Bed Threads in its commitment to premium, eco-friendly materials, Linen & Moon stands out for its warm, textural vibe. It's a wonderful option for interiors that feature natural wood, trailing plants, and a lived-in, cozy feel. Pricing falls in the premium category, from $200-$450 per set.
Shop now at linenandmoon.com
19. Havtorn
Havtorn embodies Scandinavian design principles: simplicity, functionality, and connection to nature. Their linen bedding is crafted from soft, breathable linen in a palette of muted, earthy tones that are calming and timeless. Everything they produce feels curated, intentional, and perfect for a minimalist lifestyle.
Like Bed Threads, Havtorn prioritizes sustainable Tencel materials alongside their linen and creates pieces that offer understated luxury built to last. If you are specifically drawn to a clean Scandi look, Havtorn is a brand that executes it flawlessly.
Shop now at havtorn.com
20. Casper
Famous for their mattresses, Casper has expanded its sleep science into a full range of bedding, including linen sheets. Their line is breathable, durable, and gets noticeably softer with time. Coming from a brand obsessed with sleep comfort, you can trust their linen is designed for optimal airflow and a relaxed feel.
Casper delivers a straightforward, high-quality product with a simple color selection. It’s a great, trustworthy alternative to Bed Threads from a well-established brand in the sleep space, perfect for those who want a simple, no-fuss linen experience without delving into niche brands.
Shop now at casper.com/bedding/
21. Frette
If you're seeking the ultimate in luxury, Frette is the gold standard. For over 160 years, this Italian brand has crafted linens for royalty, heritage hotels, and the world's most discerning homes. Their linen bedding is an exercise in unparalleled craftsmanship, offering a crisp yet soft feel that is nothing short of opulent.
While still subscribing to an elegant simplicity, Frette operates on an entirely different level of luxury from Bed Threads. It's an aspirational, heirloom investment piece with a price tag to match, starting around $500 and soaring upwards from there.
Shop now at frette.com
22. The New Zealand Linen Company
Differentiating itself with local sourcing, The New Zealand Linen Company crafts its bedding from flax grown sustainably in New Zealand. This focus on traceability and heirloom quality guides their entire production process. Their style is minimalist and warm, reflecting the natural beauty of its origin country.
This brand is ideal for those who love Bed Threads' ethos but are particularly drawn to locally sourced, single-origin materials. It’s a premium product with a strong story of sustainability, offering a quiet luxury that feels both grounded and special.
Shop now at nzlinen.co.nz
23. Serene House
As the name suggests, Serene House focuses on creating a calm and healthy home environment. Their bedding lines, including linen, are made from natural fibers with a strong emphasis on eco-friendly, non-toxic materials. The textiles are designed to have soft, natural textures that soothe and comfort.
This is a fantastic option for the wellness-focused shopper who values pure, chemical-free materials as much as aesthetics. Serene House has a relaxed yet refined look comparable to Bed Threads and is committed to quality, natural manufacturing.
Shop now at serenehouse.co
24. Maison de Vacances
This Parisian brand channels an effortlessly chic, "holiday house" feel into its textiles. Maison de Vacances is known for its high-quality European linen that drapes beautifully and has a perfectly soft, lived-in texture. Their color palette is sophisticated but relaxed, creating a mood of laid-back elegance.
Like Bed Threads, they value the natural beauty of the linen material, but with a distinctly French perspective. Think of them as the perfect fit for an artfully styled apartment that looks both luxurious and completely unbothered by formality.
Shop now at us.maisondevacances.com
25. Le Monde du Linen
Focused entirely on crafting luxurious, timeless linen, Le Monde du Linen feels like a precious European find. The brand's products are inspired by classic styles and are finished by hand, delivering exceptional attention to detail. This is heirloom quality linen meant to be passed down through generations.
They share Bed Threads' minimalist and natural aesthetic but dial up the focus on artisanal, high-end craftsmanship. Le Monde du Linen is for those who view their bedding not just as a fabric, but as a long-term investment in quality and comfort.
Shop now at lemondedulinen.com
26. H&M Conscious Collection
Distinct from the main H&M home line, the Conscious Collection specifically features products made with more sustainable materials, including organic cotton and linen from more sustainable sources. Here you can find linen bedding that is both extremely affordable and mindfully made.
This is the ultimate entry point for anyone wanting to align their eco-conscious values with a very budget-friendly price. While still trend-driven, it offers a great opportunity to get the stylish, eco-friendly linen look for less.
Shop now at hm.com
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