If you love how Baxter of California blends a clean, modern aesthetic with high-performance grooming essentials, you already appreciate the value of a solid routine. The brand has perfected the art of sophisticated, effective products that just work.
But when you're ready to explore what else is out there, the world of men's grooming is full of fantastic alternatives. For those who appreciate Baxter's quality and style, here are 17 similar brands worth adding to your dopp kit.
1. Aesop
Aesop delivers high-end skin, hair, and body care with a distinct focus on botanical ingredients and beautiful, minimalist design. Known for its iconic amber bottles that instantly upgrade any bathroom sink, the brand offers products that feel as luxurious as they look. Prices typically range from $25 to $65, reflecting its premium, artful approach.
Similar to Baxter's commitment to quality ingredients, Aesop also leans heavily on plant-based extracts. However, Aesop places a greater emphasis on aromatherapy and a holistic sensory experience. If you want grooming essentials that are both effective and aesthetically pleasing, Aesop is the perfect pick.
Shop now at aesop.com
2. Malin + Goetz
Founded by a dermatologist, Malin + Goetz delivers modern, uncomplicated grooming products that are designed to be effective, especially for sensitive skin. With a price point of $20 to $50, their lineup includes everything from peppermint shampoo to grapefruit face cleanser, all housed in sleek, apothecary-style packaging.
Their approach is similar to Baxter's in its focus on efficacy and a no-fuss attitude, but Malin + Goetz has a more clinical, ingredient-focused edge. It's the perfect brand for men who want straightforward, high-performance skincare that looks clean and contemporary on the shelf.
Shop now at malinandgoetz.com
3. Fulton & Roark
Fulton & Roark stands out with its travel-friendly grooming products, including solid colognes, body washes, and hair styling essentials. Priced from $15 to $35, their items feature classic masculine scents and sleek, durable packaging perfect for the guy on the move.
While Baxter covers a broad grooming spectrum, Fulton & Roark hones in on scent, styling, and portability. Their products appeal to discerning men who want refined, practical solutions that perform just as well on a business trip as they do at home.
Shop now at fultonandroark.com
4. Le Labo
Best known for its artisanal fragrances, Le Labo also offers a luxurious grooming line with beard oils, aftershaves, and skincare that feature their signature scents. With a higher price point of $40 to $100, the brand is all about craftsmanship and a bespoke feel, complete with minimalist, industrial-style packaging.
Like Baxter, Le Labo is a premium brand focused on quality. The key differentiator is Le Labo's emphasis on complex, unique fragrances. If the scent of your grooming products is just as important as their performance, Le Labo is a clear winner.
Shop now at lelabofragrances.com
5. Rituals
Inspired by Eastern traditions, Rituals turns everyday grooming into a mindful self-care practice. Its men's line includes cleansers, shaving creams, and moisturizers featuring soothing ingredients like bamboo and cypress, with most products priced between $10 and $40.
In contrast to Baxter's modern California vibe, Rituals focuses on relaxation and well-being. Their collections are curated to create a calming, sensory experience, making it an excellent choice for men who use their grooming routine to de-stress and reset.
Shop now at rituals.com
6. Brickell Men’s Products
Brickell is dedicated to using natural and organic ingredients to create powerful, effective grooming products. With a lineup spanning anti-aging creams, charcoal face washes, and styling pomades, their products range from $15 to $50 and are packaged with a clean, masculine aesthetic.
While both brands deliver premium results, Brickell stands out with its strict focus on natural and organic formulations. It's the go-to for the health-conscious man who wants highly effective products without synthetic chemicals.
Shop now at brickellmensproducts.com
7. The Art of Shaving
For the man who appreciates a traditional wet shave, The Art of Shaving is the ultimate destination. The brand offers a complete system of pre-shave oil, shaving cream, brushes, and after-shave balms, priced between $15 and $60. Their style is classic, upscale, and rooted in time-honored grooming rituals.
Unlike Baxter’s broader grooming scope, The Art of Shaving specializes in the perfect shave. If you see shaving less as a chore and more as a craft, their high-quality tools and luxurious creams will help you master it.
Shop now at theartofshaving.com
8. Lumin
Lumin delivers science-based skincare created specifically to address men's skin concerns like dark circles, fine lines, and clogged pores. With products priced from $20 to $50, their sleek, dark packaging looks modern and serious. They make high-level skincare accessible and easy to understand.
Lumin is similar to Baxter in its functional, quality-first approach, but differentiates itself by focusing intensely on targeted skincare solutions. If you're looking to solve specific skin issues beyond basic maintenance, Lumin has a formula for it.
Shop now at luminbeauty.com
9. Huron
Huron specializes in minimalist, high-quality essentials for skin, hair, and body. Their products, which mostly fall in the $20 to $50 range, are made with clean ingredients and housed in sleek, simple packaging. The whole vibe is about getting premium performance without any fuss.
Similar to Baxter's modern aesthetic, Huron offers an even more stripped-down and straightforward approach. It's the ideal option for the minimalist who wants effective formulas and a refreshingly simple routine.
Shop now at usehuron.com
10. D.R. Harris
As one of London's oldest pharmacies, D.R. Harris brings a sense of history and heritage to men's grooming. They offer traditional shaving creams, aftershaves, and colognes crafted with classic British elegance. Products range from $20 to $70, appealing to men who appreciate timeless refinement.
While Baxter exudes California cool, D.R. Harris embodies old-world European charm. If you love history and prefer classic scents like sandalwood and lavender, D.R. Harris offers a beautifully traditional alternative.
Shop now at drharris.co.uk
11. Gentleman’s Tonic
Gentleman’s Tonic offers a luxury grooming experience inspired by traditional British barbershops. Their product line includes sophisticated skincare, shave sets, and haircare, priced from about $30 to $80. The branding is sleek and contemporary, emphasizing grooming as an essential part of a modern gentleman's lifestyle.
Much like Baxter, Gentleman’s Tonic offers a comprehensive and luxurious system. However, they stand out with a more service-oriented, bespoke philosophy, mirroring the premium treatments offered in their own spas and barbershops.
Shop now at gentlemanstonic.com
12. Nivea Men
A trusted global brand, Nivea Men provides reliable and effective skincare and grooming essentials at an incredibly accessible price point, with most items under $20. Their range covers everything from protective shave gels to energizing face washes, all with no-nonsense packaging and formulas.
Compared to Baxter, Nivea Men is far more budget-friendly and widely available. However, both brands are trusted for making functional, straightforward products that get the job done without overcomplicating things.
Shop now at niveausa.com
13. Anthony
Anthony creates smart, targeted grooming products powered by natural ingredients and science-backed formulations. Their collection, priced from $15 to $50, includes face cleansers, body sprays, and shave creams that address specific male skincare needs in clean, modern packaging.
Anthony shares Baxter's focus on problem-solving products for men, but with a slightly younger and more clinical vibe. It's a great brand for guys who want performance-driven skincare that is both stylish and strategic.
Shop now at anthony.com
14. Billy Jealousy
Billy Jealousy brings a dose of personality to men's grooming with its bold branding, clever product names, and effective formulas. At an accessible price point of $10 to $30, their shampoos, exfoliants, and moisturizers are fun yet serious about performance.
In contrast to Baxter's cool and reserved style, Billy Jealousy is more playful and irreverent. It's the perfect choice for men who want reliable grooming products that don't take themselves too seriously.
Shop now at billyjealousy.com
15. Kiehl’s
With its deep roots as an apothecary, Kiehl's is known for its science-forward, gentle formulas for skin and hair. Their robust men's line, including bestsellers like the Facial Fuel moisturizer and Ultimate Man Body Scrub, is priced between $20 and $50 and trusted for its reliable results.
Kiehl's and Baxter both deliver high-quality, effective products with a clean look. Kiehl’s, however, has a more extensive range and a legacy that leans on its scientific, apothecary heritage, making it a dependable choice for almost any grooming need.
Shop now at kiehls.com
16. Proraso
An Italian grooming legend, Proraso has been the barbershop standard for nearly a century. Specializing in shaving products, their creams, soaps, and aftershaves are instantly recognizable by their classic packaging and beloved for their high-quality performance at an unbeatable price (most items are under $20).
While Baxter is modern, Proraso is distinctly old-school in the best way possible. It is focused almost exclusively on the art of shaving and offers incredible value, appealing to men who love tradition and timeless quality.
Shop now at proraso-usa.com
17. Jack Black
Jack Black delivers high-performance, no-frills skincare and grooming built for the modern man. Their products are dermatologist-tested and known for multipurpose formulas - like their iconic Turbo Wash Hair & Body Cleanser - all within a reasonable $20 to $50 price range. They focus on superior ingredients without parabens, sulfates, or colorants.
Similar to Baxter's emphasis on effectiveness, Jack Black takes a highly practical, performance-driven approach. It stands out by pioneering the men's prestige skincare space and focusing on multi-tasking products that make a great routine easy and efficient.
Shop now at getjackblack.com
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