If you love turning your everyday bath into a luxurious ritual, you're likely familiar with Bathen. The brand is known for its spa-quality, artisanal products that make self-care feel truly indulgent, from aromatic bath salts to skin-nourishing oils.
Bathen’s blend of high-quality, sustainable ingredients and sophisticated, calming aesthetics has made it a favorite for anyone looking to create a personal retreat at home. For those who appreciate this commitment to mindful luxury, here are 20 similar brands worth exploring for your next bath.
1. L'Occitane en Provence
L'Occitane brings the sensory experience of Provence to your bathroom with luxurious bath and body products made from natural ingredients. Known for their rich textures and soothing scents, you can find everything from shower gels to bath oils that feel both comforting and elegant.
They share Bathen's focus on high-quality, natural formulations for a spa-like feel, but L'Occitane is generally more accessible in price and offers a much wider range of products, making it an easy place to start your luxury bath journey.
Shop now at us.loccitane.com
2. Aesop
Aesop combines botanical ingredients with a sleek, minimalist aesthetic that looks incredible on any bathroom shelf. Their aromatic body washes, bath oils, and scrubs are crafted with thoughtful, plant-based ingredients designed for both efficacy and a pleasant sensory experience.
Like Bathen, Aesop prioritizes quality, design, and sustainability. However, Aesop's vibe is a bit more architectural and modern, with a focus on functional elegance that feels both luxurious and sophisticated.
Shop now at aesop.com
3. Herbivore Botanicals
Herbivore is all about clean, cruelty-free bath products that are as beautiful to look at as they are to use. Their line of bath oils, salts, and scrubs is made with natural ingredients and calming scents like lavender and eucalyptus, designed to boost your mood and skin health.
They echo Bathen's commitment to natural luxury and wellness, but Herbivore’s branding is more overtly minimalistic and eco-conscious, appealing to those who love a clean, "less is more" approach.
Shop now at herbivore.com
4. Lush
For a more playful and vibrant bath experience, Lush is the go-to. Their handmade, ethically-sourced bath bombs, bubble bars, and bath oils are famous for their fun colors, creative shapes, and intoxicating scents.
While Bathen’s aesthetic is serene and understated, Lush offers a sensory-rich, highly aromatic experience. If you love the idea of turning your bath into a colorful, fragrant escape, Lush delivers an indulgent treat.
Shop now at lush.com
5. Fresh
Fresh skillfully blends natural ingredients with modern luxury in its beautiful bath and body collections. Their bath salts, oils, and shower gels are often infused with signature floral and herbal scents that feel both refined and refreshing.
Similar to Bathen, Fresh focuses on artisanal quality and creating an elegant bath routine. The main difference is Fresh’s heavier use of gourmand and bold floral fragrances, offering a slightly sweeter take on luxury.
Shop now at fresh.com
6. Malin + Goetz
Malin + Goetz offers high-performance bath essentials with minimalist, apothecary-style packaging. Their products, including moisturizing bath salts and oils, are formulated to be effective yet gentle, making them great for all skin types, including sensitive skin.
Both brands value quality and design, but Malin + Goetz has a more clinical, gender-neutral appeal. It's the perfect choice for someone who wants straightforward luxury without the fuss.
Shop now at malinandgoetz.com
7. C.O. Bigelow
As one of the oldest apothecaries in America, C.O. Bigelow offers bath products rooted in tradition and timeless quality. Their bath salts, oils, and scrubs blend vintage charm with modern indulgence, making bath time feel like a classic ritual.
If you love Bathen's dedication to rich textures and quality ingredients but prefer a heritage-inspired aesthetic, C.O. Bigelow's tried-and-true formulas are a perfect match.
Shop now at cobigelow.com
8. Vapour Beauty
Vapour is a champion of organic, plant-based beauty, extending its ethos to a serene collection of bath oils and salts. Their formulations are consciously crafted without synthetic additives, perfect for the wellness-minded and eco-conscious consumer.
Much like Bathen, Vapour promotes natural luxury. However, Vapour places a stronger emphasis on holistic wellness and unwavering eco-friendly practices throughout its entire product line.
Shop now at vapourbeauty.com
9. Diptyque
Diptyque may be famous for its iconic candles, but its bath and body collection is just as luxurious. Their bath oils, salts, and body washes are infused with the brand's signature sophisticated fragrances, turning your bathroom into a high-end sanctuary.
While Bathen centers on wellness and natural ingredients, Diptyque focuses on the art of fragrance. It’s the ultimate choice for those who want their bath routine to be a sensory journey led by scent.
Shop now at diptyqueparis.com
10. Jo Malone London
Jo Malone London is synonymous with elegant, layerable fragrances, and its bath collection is no exception. Their bath oils and body care feature luxurious textures and long-lasting scents that fragrance the skin beautifully, all housed in their signature cream and black packaging.
Similar to Bathen, Jo Malone offers a premium self-care experience. The key difference is the intense focus on iconic, perfumer-crafted fragrances designed for layering.
Shop now at jomalone.com
11. The White Company
The White Company specializes in creating a serene and timeless home, and its bath collection perfectly reflects this vision. Expect refined bath oils, relaxing salts, and plush linens, all in a calming, neutral palette designed for ultimate tranquility.
If you're drawn to Bathen's understated elegance, you'll feel right at home with The White Company. Both brands excel at creating a peaceful environment for deep relaxation.
Shop now at thewhitecompany.com
12. Aromatherapy Associates
This brand is all about the therapeutic power of essential oils. Their award-winning bath and shower oils are formulated with therapeutic-grade botanicals to target specific needs like stress relief, improved sleep, or an energy boost.
Aromatherapy Associates shares Bathen’s spa-quality, holistic approach to self-care, but with a much stronger emphasis on the therapeutic and psychological benefits of aromatherapy.
Shop now at aromatherapyassociates.com
13. Susanne Kaufmann
Susanne Kaufmann offers high-end, natural bath products born in the Austrian Alps. The brand focuses on skin health and holistic wellness, using organic and sustainably sourced ingredients in products like invigorating bath salts and detoxifying oils.
Their commitment to blending luxurious, natural ingredients with wellness-focused formulations makes them a direct counterpart to Bathen, albeit with a European, alpine sensibility and a higher price point.
Shop now at susannekaufmann.com
14. Nécessaire
Nécessaire gets rave reviews for its minimalist, high-performance body essentials made with clean, sustainable ingredients. Their chicly packaged body washes, bubble baths, and exfoliants feel luxurious and are designed to be part of an effective daily care routine.
They echo Bathen’s sleek aesthetic and wellness approach but with a greater focus on everyday efficacy and transparency, making them a "cool-girl" favorite for body care that works.
Shop now at necessaire.com
15. Augustinus Bader
Famous for its groundbreaking skincare science, Augustinus Bader extends its expertise to luxurious bath and body products. Their bath oils and body creams are packed with skin-regenerating technology for advanced anti-aging and hydration benefits.
While sharing a luxury price point with brands like Bathen, Augustinus Bader is for the consumer who wants their bath to be an active, results-driven skincare treatment, not just a moment of relaxation.
Shop now at augustinusbader.com
16. Ren Skincare
Ren pioneered the "clean skincare" movement, and its eco-friendly bath oils and scrubs are formulated to be gentle on sensitive skin. With a commitment to sustainability and clinically proven results, Ren's products deliver care for your skin and the planet.
Love Bathen's natural ethos? Ren takes it a step further with its zero-waste pledge and focus on skincare-centric formulations for the body, making it ideal for the eco-conscious luxury shopper.
Shop now at renskincare.com
17. Byredo
Byredo is a master of modern fragrance, and its bath collection allows you to immerse yourself in their iconic scents. Their bath oils, body washes, and lotions turn a simple routine into a sophisticated, fragrant experience that lingers long after you leave the bathroom.
Much like Diptyque, Byredo is a parallel to Bathen for lovers of artful fragrance. It’s less about natural wellness and more about enveloping yourself in a complex, memorable scent.
Shop now at byredo.com
18. Maison Louis Marie
This brand brings a touch of vintage botanical elegance to the bath with oils and lotions infused with sophisticated, nature-inspired fragrances. Their beautifully crafted scents and clean formulations create a timeless and luxurious self-care ritual.
Maison Louis Marie shares Bathen's love for natural ingredients and refined luxury but channels it through a more traditional, French apothecary-inspired lens.
Shop now at maisonlouismarie.com
19. Rituals
Rituals is all about transforming everyday routines into meaningful moments. Inspired by ancient Asian traditions, their product lines feature luxurious bath foams, oils, and scrubs designed to help you unwind and find inner peace.
Like Bathen, they have a holistic approach, but Rituals packages their products into specific collections, or "rituals," designed to evoke a certain mood, like relaxation or happiness.
Shop now at rituals.com
20. Bade Fee
Bade Fee, which translates to "bathing fairy," offers delightful, handcrafted bath products that look almost too good to use. Specializing in organic ingredients and whimsical designs, their bath pralines, bombs, and oils make for a magical and sensory escape.
They share Bathen’s artisanal, eco-conscious approach to luxury. However, Bade Fee adds a layer of creativity and charm that feels both indulgent and heart-warmingly unique.
Shop now at badefee.com
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