If you have an eye for decor that's both elegant and understated, you've probably already fallen for AYTM. The Danish brand has mastered the art of luxurious Scandinavian design, blending sleek minimalism with beautiful, high-quality materials.
Their pieces - from sculptural vases to plush velvet chairs - have a way of making a space feel instantly more polished and serene. But if you’re looking to expand your Scandi-style horizons, there are plenty of other incredible brands that share AYTM’s sophisticated vibe. Here are 19 similar brands perfect for creating a chic, minimalist home.
1. Nordic Nest
Nordic Nest is a haven for Scandinavian design lovers, offering a massive, curated collection of furniture, lighting, and home accessories. Their aesthetic is pure Scandi-minimalism, focusing on natural materials like wood and linen to create a sense of understated elegance.
While sharing a similar style to AYTM, Nordic Nest is a great destination for discovering a wide range of Scandinavian brands, often at slightly more accessible price points without ever compromising on a quality, high-end feel. It’s a perfect one-stop-shop for achieving that cohesive, stylish look.
Shop now at nordicnest.com
2. HAY
HAY is a titan in the world of contemporary Danish design, celebrated for furniture and homeware that are as functional as they are fun. Working with top-tier designers, their collections are minimalist and sleek but often feature a playful pop of color or an unexpected silhouette that adds personality to any room.
Think of HAY as AYTM’s more vibrant and approachable cousin. While both brands champion clean lines, HAY isn't afraid to use bold hues and offers a broader range of everyday home goods, making modern design feel incredibly lively and accessible.
Shop now at hay.dk
3. Fogia
Fogia is a Swedish brand that operates in the realm of true luxury, creating handcrafted, minimalist furniture from incredibly premium materials like oak, marble, and leather. Each piece is designed to be a timeless heirloom, built with a focus on impeccable quality and artisanal craftsmanship.
Compared to AYTM’s collection of decor and furniture, Fogia leans more heavily into high-end, often customizable furniture. If you’re investing in a foundational piece that you want to last a lifetime and appreciate artisan-level detail, Fogia is an exceptional choice.
Shop now at fogia.com
4. Muuto
Muuto, whose name comes from the Finnish word for "new perspective," is a Scandinavian design powerhouse known for breathing fresh life into everyday objects. Their furniture, lighting, and accessories are defined by clean lines, innovative materials, and a functional aesthetic that fits seamlessly into modern homes.
Both Muuto and AYTM share a sophisticated, contemporary feel, but Muuto's extensive product range makes it incredibly easy to furnish an entire space with a cohesive look. They are brilliant at creating enduring designs with a quiet, yet forward-thinking, touch.
Shop now at muuto.com
5. Design House Stockholm
Design House Stockholm functions as a "publishing house for design," bringing to life innovative and unique pieces from independent designers. Their collection of furniture, lighting, and home goods is a bit more eclectic and artistic, blending Scandi functionality with playful, unexpected forms.
Like AYTM, they deliver a luxe aesthetic, but with a more curious and unconventional spirit. If you appreciate pieces with a strong story or an artistic edge - like their famous Knot cushion - this is the brand for you.
Shop now at designhousestockholm.com
6. Skagerak
Specializing in high-end, sustainable furniture, Skagerak is known for its incredible woodwork, particularly in its outdoor collections. Crafting pieces from FSC-certified wood, their designs focus on durable quality and a minimalist aesthetic that ages beautifully over time.
While AYTM excels in decorative accents and indoor furnishings with a touch of glamour, Skagerak is the go-to for gorgeous, long-lasting wood furniture that embodies natural Scandinavian living. Their pieces celebrate simplicity and sustainability without sacrificing an ounce of luxury.
Shop now at skagerak.dk
7. ferm LIVING
ferm LIVING combines classic Scandinavian minimalism with a warmer, more bohemian energy. Their collections feature furniture, lighting, and textiles with gentle curves, organic shapes, and a distinctive palette of earthy, soothing colors. The vibe is modern yet inviting, perfect for creating a cozy, contemporary space.
Where AYTM leans into sleek, polished luxury, ferm LIVING embraces a softer, more textural approach. It’s perfect for anyone who loves the Scandi aesthetic but wants to inject it with a bit more warmth and personality.
Shop now at fermliving.com
8. GUBI
GUBI is a Danish design house celebrated for its iconic lighting and furniture - a curated collection of re-discovered gems from the past and contemporary classics of the future. Their pieces are bold and sculptural, often featuring luxurious materials like brass, velvet, and marble.
If you're drawn to AYTM's more statement-making items, you will love GUBI. GUBI excels at creating iconic, high-end anchor pieces - especially in lighting and seating - that command attention and define a room with sophisticated, timeless style.
Shop now at gubi.com
9. &Tradition
&Tradition bridges the gap between old and new by reissuing iconic designs from master designers alongside new pieces from today's leading talents. Their collection is sophisticated and warm, covering statement lighting like the famous Flowerpot lamp, elegant furniture, and beautiful home objects.
Like AYTM, &Tradition has a deep respect for materials and craftsmanship, resulting in products that feel both luxurious and timeless. However, &Tradition's catalog often incorporates more classic mid-century appeal and rich-but-subtle color palettes, offering a slightly different, though equally chic, take on modern Danish design.
Shop now at andtradition.com
10. Stelton
A master of form and function, Stelton is a powerhouse of Danish design known for its ultra-sleek kitchenware, thermoses, and home accessories. With a focus on minimalist aesthetics and everyday utility, their products are both beautiful and incredibly practical - true icons of Scandinavian industrial design.
If you appreciate the clean lines and high-quality materials of AYTM's decor, Stelton offers the same refined elegance for your daily rituals, from morning coffee to evening cocktails. Their pieces are designed to elevate the everyday with sophisticated, purposeful design.
Shop now at stelton.com
11. Oyoy
Simple, yet playful - that’s Oyoy Living Design. Their collections of textiles, ceramics, and charming decor accessories are characterized by soft colors, organic materials, and gentle shapes. Their designs bring a cozy, youthful, and inviting feel to any interior while maintaining a chic, high-end quality.
Where AYTM often focuses on more structured and glamorous accent pieces, Oyoy excels in bringing softness and a touch of whimsy. It's a fantastic brand for finding high-quality cushions, stylish tabletop items, and unique nursery decor that feels both modern and gentle.
Shop now at oyoyliving.com
12. Lene Bjerre
Lene Bjerre captures a refined, modern-meets-vintage Scandinavian style. The Danish brand is known for its beautiful home accessories, including thoughtfully detailed ceramics, rich textiles, candles, and decorative objects. Their pieces often have a handcrafted, artisanal quality that feels both classic and current.
Lene Bjerre is perfect for those who are drawn to AYTM's neutral palettes but desire a slightly more classic or rustic elegance. Their collections are fantastic for adding layers of texture and curated detail to a space, making it feel thoughtfully collected and homey.
Shop now at lenebjerre.com
13. Kristina Dam Studio
Kristina Dam Studio describes its aesthetic as "sculptural minimalism," and it's the perfect description. This is where Scandinavian design meets a contemporary art gallery. Their collection includes everything from architecturally-inspired chairs and tables to striking sculptures and decor objects that feel truly unique.
While AYTM creates beautiful, functional luxury items, Kristina Dam leans more into the art world, creating pieces that double as focal points in a room. If your style is modern and you want furniture that is also a conversation starter, their studio offers that perfect blend of form and art.
Shop now at kristinadam.com
14. Menu
Now part of Audo Copenhagen, Menu is a brand rooted in "soft minimalism," creating high-quality lighting, furniture, and accessories that are simple, clever, and natural. Their pieces are defined by sleek, refined forms that prioritize craftsmanship, premium materials, and human-centered design.
Menu shares a clean, modern aesthetic with AYTM but often stands out with its focus on innovative lighting and smaller, highly functional decor items. They are masters of creating a serene, sophisticated atmosphere where every single object serves a clear and beautiful purpose.
Shop now at menuspace.com
15. By Lassen
By Lassen is a Danish design house built on the legacy of architects Mogens and Flemming Lassen. The brand is renowned for its iconic, architecturally-inspired lighting and furniture characterized by sharp, geometric lines and a distinctly modernist feel. Their Kubus candleholder is a true Scandi icon.
Much like AYTM, By Lassen has a luxury feel, but its designs are much more graphic and structural. If you’re a fan of Bauhaus principles and strict, clean lines, their collection offers timeless statement lighting, furniture, and decor that will appeal to your love of precision and form.
Shop now at bylassen.com
16. Hübsch
Hübsch, a Danish word for beautiful, focuses on creating happiness through design. Their wide range of furniture, decor, and textiles often blends classic Scandinavian minimalist lines with earthy tones and rustic details. The vibe feels both luxurious and refreshingly grounded.
Hübsch offers a similar accessible luxury aesthetic as AYTM, but frequently incorporates more natural, slightly eclectic materials and a warmer palette. It’s a great choice for creating a home that feels stylish and curated but also down-to-earth and welcoming.
Shop now at hubsch-interior.com
17. Normann Copenhagen
Normann Copenhagen is known for challenging conventional design principles, creating furniture and home accessories that are innovative, functional, and beautiful. Their products often feature contemporary aesthetics with playful silhouettes and an unexpected use of color, making them stand out in any setting.
Sharing AYTM’s sleek design language, Normann Copenhagen offers a broader range of styles and prices. It’s a fantastic brand to explore if you want to add a piece with a bit more creative flair to your minimalist decor.
Shop now at normann-copenhagen.com
18. Skandinavisk
While not a furniture brand, Skandinavisk is key to completing the full Scandinavian sensory experience. They specialize in luxurious home fragrances, stunning candles, and diffusers inspired by the natural landscapes and way of life in Scandinavia - think forests, fjords, and cozy evenings.
Their minimalist amber glass jars and subtle, sophisticated scents are the perfect finishing touch to a room filled with AYTM-style decor. It’s a brand that helps you achieve that coveted hygge feeling with an elevated, luxurious touch.
Shop now at skandinavisk.com
19. Nordic Knots
A great Scandinavian-inspired room often starts from the ground up, and that’s where Nordic Knots excels. They create high-quality, handcrafted rugs inspired by the colors and classic patterns of Nordic light and landscapes. Made from natural fibers like wool, their minimalist designs focus on color, texture, and pattern.
Like AYTM, Nordic Knots brings a warm sophistication to interiors. Their rugs provide the perfect tactile foundation for a minimalist setup, adding warmth and visual interest while keeping everything refined and elegant. A true must-shop for any Swedish-style decor enthusiast.
Shop now at nordicknots.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
