If you love scoring beautiful, handcrafted decor that's as good for the planet as it is for your home, you've likely fallen for Armadillo. Known for its gorgeous natural fiber rugs and sustainable textiles, the brand is a go-to for shoppers who want that eco-conscious, boho-meets-minimalist aesthetic.
For those who appreciate Armadillo's commitment to quality craftsmanship and earth-friendly materials, there are plenty of other incredible brands that share the same values. Here are 18 similar brands to check out for sustainable rugs and home decor.
1. Ruggable
Ruggable brings a seriously practical twist to the eco-friendly rug world: they're all machine-washable. Thanks to an innovative two-piece system, you can easily separate the top layer and toss it in the wash, making it a game-changer for homes with pets, kids, or messy adults. They’re built with sustainable manufacturing practices and non-toxic materials, which is right in line with Armadillo's ethos.
While Armadillo focuses on natural, earthy textures, Ruggable offers a massive variety of patterns, from modern geometric prints to traditional Persian styles. It’s the perfect blend of Armadillo's sustainable mindset with unbeatable convenience.
Shop now at ruggable.com
2. Burke Decor
Think of Burke Decor as your personal curator for all things stylish and sustainable. This online boutique stocks an impressive range of eco-friendly rugs, furniture, and decor from various high-end designers. You’ll find pieces that feature ethically sourced, natural fibers and handcrafted details that feel right at home with Armadillo’s aesthetic.
Unlike a single brand, Burke Decor gives you a wider selection under one roof, making it a great place to discover new designers who share your commitment to sustainability and modern design. It’s perfect for anyone wanting a curated, high-style look without endless searching.
Shop now at burkedecor.com
3. West Elm
West Elm has made major strides in bringing sustainable and Fair Trade-certified products to the mainstream. Their dedicated collections feature rugs and decor made from organic cotton, recycled polyester, and sustainably sourced woods and fibers. With a contemporary, globally-inspired style, their pieces often feel very similar to Armadillo's vibe but at a slightly more accessible mid-range price point.
From jute rugs to handcrafted wool throws, West Elm makes it easy to find stylish, eco-conscious pieces that seamlessly fit into a modern home. If you love Armadillo's look but want more options for matching furniture and decor, West Elm is a fantastic choice.
Shop now at westelm.com
4. The Citizenry
The Citizenry works directly with artisans from around the globe to create small-batch collections of handcrafted goods, with a deep commitment to fair trade principles. Every rug tells a story, showcasing traditional weaving techniques from places like Morocco, India, and Peru. Their focus on authentic craftsmanship and natural materials creates a strong parallel to Armadillo's artisanal quality.
Where The Citizenry stands out is its rich storytelling, connecting you directly to the hands that made your decor. If you love the soul and quality of an Armadillo rug, you’ll appreciate The Citizenry’s ethically made, heirloom-quality pieces.
Shop now at the-citizenry.com
5. Tappeti
Specializing in high-quality, handcrafted rugs, Tappeti uses natural and biodegradable fibers like jute, sisal, and wool to create timeless pieces. Their designs often embrace an earthy, minimalist aesthetic with a focus on rich texture, making them a perfect complement to an eco-minded interior. This dedication to natural materials is a core similarity with Armadillo.
Tappeti is great for those who want a custom or statement rug that feels both luxurious and grounded. Their focus on bespoke craftsmanship sets them apart, allowing for beautiful pieces that are tailored to your space while adhering to sustainable practices.
Shop now at tappeti.com
6. Bungalow Rose
As a Wayfair-owned brand, Bungalow Rose brings a global, bohemian spirit to a massive audience. Their collection includes a wide selection of rugs, textiles, and decor with vibrant patterns and rich textures, often made from natural fibers like jute and wool. The artisanal, well-traveled vibe is very similar to Armadillo's aesthetic.
With an emphasis on fair labor practices in their handmade collections, Bungalow Rose offers a stylish and often more affordable way to bring an ethical, eclectic feel to your home. It’s an accessible choice for getting that wanderlust-inspired look.
Shop now at bungalowrose.com
7. Medina & Co.
Medina & Co. strikes a beautiful balance between modern design and earthy, natural materials. Their portfolio of sustainably crafted rugs features jute, sisal, and organic wool, aligning perfectly with Armadillo’s preference for eco-conscious fibers. The brand has a clean, refined aesthetic that’s ideal for contemporary, eco-friendly interiors.
If you're looking for rugs that feel both stylish and thoughtfully produced, Medina & Co. delivers. Their artisanal approach ensures each piece has a unique character, making them a strong contender for anyone who appreciates Armadillo’s design philosophy.
Shop now at medinaandco.com
8. Spoonflower
For those who want a truly custom touch, Spoonflower is an incredible resource. The platform allows you to upload your own designs or choose from millions of patterns created by independent artists to be custom-printed on a wide variety of textiles, including eco-friendly rugs made from recycled and organic materials. Their print-on-demand model minimizes waste, putting sustainability at the forefront.
While Armadillo offers curated, woven designs, Spoonflower empowers your creativity. It’s the perfect brand for expressing your personal style without compromising on your eco-conscious values.
Shop now at spoonflower.com
9. Naadam
Primarily known for unbelievably soft cashmere, Naadam has expanded its sustainability-focused model into home goods. They offer elegant wool rugs and throws produced with a transparent and ethical supply chain, ensuring herders are paid fairly. This commitment to an eco-friendly ethos and natural fibers directly mirrors Armadillo's core identity.
Naadam's rugs carry the same sense of quiet luxury and natural, earthy comfort as their apparel. They're a fantastic choice for adding a touch of sustainable softness and warmth to any room.
Shop now at naadam.co
10. Etsy (Eco & Handmade Shops)
Etsy is a treasure trove of independent artisans and small brands that specialize in handcrafted, sustainable home goods. You can find everything from custom-sized jute rugs to handwoven wool runners made from recycled materials. It's the ultimate marketplace for unique, one-of-a-kind pieces that capture the same spirit as Armadillo's artisanal offerings.
By filtering for handmade items and natural materials, you can discover countless sellers whose values align with creating beautiful, eco-conscious decor. It’s perfect for supporting small businesses while finding a rug with true character.
Shop now at etsy.com
11. Loom & Last
Loom & Last focuses on meticulously handcrafted rugs made from natural, sustainable fibers like wool and jute. Their designs feel minimalist and earthy, built to layer beautiful, subtle texture into a room. The brand's emphasis on environmentally responsible sourcing and artisanal production makes them a close cousin to Armadillo.
Much like Armadillo, their rugs are an investment in quality and timeless style, created by weavers who are masters of their craft. If you gravitate towards natural textures and neutral palettes, Loom & Last is a brand worth getting to know.
Shop now at loomandlast.com
12. Ryder Studio
Ryder Studio is all about bringing a modern, artistic flair to sustainable rug design. They create unique, handcrafted pieces using natural fibers and eco-friendly dyes, resulting in textured statement rugs that are both beautiful and durable. Their commitment to artisanal quality makes them a great match for shoppers who love Armadillo.
Ryder Studio delivers on style for eco-conscious consumers who don't want to sacrifice bold design. Their offerings are perfect for adding a pop of creative personality to your floors while staying true to your values.
Shop now at ryderstudio.com
13. Safi Rugs
Safi Rugs celebrates an aesthetic that’s both rustic and refined. The brand is dedicated to handmade, eco-friendly rugs crafted from popular sustainable fibers like jute, sisal, and wool. Their creations are perfect for grounding a space with natural texture and a sense of calm.
In line with Armadillo, Safi Rugs champions ethical craftsmanship and appreciates the subtle beauty of natural materials. Their designs feel both timeless and deeply connected to nature, ideal for anyone aiming for a serene, eco-minded home.
Shop now at safirugs.com
14. Hearth & Hand with Magnolia (Target)
Joanna Gaines's Hearth & Hand with Magnolia collection at Target offers an accessible entry point into sustainable decor. Featuring rugs made from natural materials like jute or recycled fibers, the line balances modern farmhouse style with earth-friendly thinking. It brings a similar natural, textured feel as Armadillo but at a much more budget-friendly price point.
While the craftsmanship might differ, this collection proves that you don't have to break the bank to incorporate eco-conscious pieces into your home. It’s perfect for adding trend-forward, sustainable touches to any space.
Shop now at target.com
15. Mina Victory
Mina Victory excels at handcrafted rugs and textiles with a flair for bohemian and global-inspired patterns. The brand frequently uses natural fibers and showcases artisanal techniques like weaving and tufting, appealing to the same shoppers who love Armadillo's rich textures and character.
Their designs can range from vibrantly decorative to subtly textured, giving you a broad palette to play with. For sustainability-minded decor lovers looking to add a layer of personality and craftsmanship to a room, Mina Victory is a great place to explore.
Shop now at minavictory.com
16. EcoDecor
True to its name, EcoDecor is deeply focused on providing sustainable rugs and home accessories made from natural, biodegradable fibers. The brand’s designs lean toward minimalist and earthy themes, making them perfect for creating a clean, calm, and eco-conscious environment. This clear commitment to green materials puts them in strong alignment with Armadillo's mission.
EcoDecor is an excellent choice for those who prioritize sustainability above all else but still want decor that feels stylish and considered. Their pieces are simple, beautiful, and fundamentally kind to the planet.
Shop now at ecodecor.com
17. The Novogratz
Driven by a bold, eclectic, and modern vibe, The Novogratz offers a fun and vibrant take on home design. Their eco-conscious collections include rugs made from recycled or natural fibers that don't skimp on personality. You’ll find bright colors and playful patterns aimed at trend-savvy shoppers.
While their aesthetic is more pop-art than Armadillo's earthy minimalism, they share a common ground in leveraging eco-friendly materials. It's a great brand for someone who wants to make a sustainable choice that’s also loud, proud, and unapologetically cheerful.
Shop now at thenovogratz.com
18. Vermont Woods Studios
While best known for their heirloom-quality, handcrafted wood furniture, Vermont Woods Studios also curates a selection of natural fiber rugs that share its commitment to sustainability. By pairing their impeccably crafted furniture with rugs sourced from eco-friendly materials, they offer a holistic approach to furnishing an entire home.
The company shares Armadillo’s belief in durable, natural, and artisanal quality, making their rugs a perfect companion for their American-made handcrafted furniture. Shopping with them means investing in a complete, cohesive, and eco-conscious living space.
Shop now at vermontwoodsstudios.com
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