The collaboration between Belgian fashion designer Ann Demeulemeester and the design house Serax has resulted in a cult-favorite collection of tableware and decor that perfectly merges high fashion with home objects. Known for its sophisticated, avant-garde aesthetic, the collection features matte blacks, sculptural forms, and an artistic, moody elegance that feels both edgy and timeless.
If you're drawn to this blend of minimalist drama and refined craftsmanship, but want to explore similar styles, here are 17 other brands that capture that same chic, design-forward vibe for your home.
1. Gubi
Gubi is a Danish design house celebrated for its edited collection of furniture and lighting that often blurs the line between past and present. They masterfully reissue forgotten icons of design alongside new, contemporary classics. Their aesthetic is sculptural and sophisticated, much like Ann Demeulemeester Serax, but with a warmer sensibility rooted in mid-century modernism.
While Serax leans into a darker, more experimental mood, Gubi offers a slightly more rounded, organic take on statement pieces. Think iconic Grasshopper floor lamps and plush Pacha lounge chairs that feel both artistic and inviting. It's the perfect brand if you love sculptural forms but desire a slightly cozier, more eclectic feel.
Shop now at gubi.com
2. Lindsey Adelman
For lighting that is undeniably a work of art, look no further than Lindsey Adelman Studio. Specializing in highly sculptural, hand-crafted chandeliers and lamps, the brand's designs often mimic natural forms like branching trees or bursting bubbles. Each piece is a major statement, designed to be the centerpiece of a room.
Like Ann Demeulemeester Serax, Lindsey Adelman champions artisanal quality and makes functional objects feel like gallery-worthy sculptures. While Serax's line covers a broader range of home goods, Lindsey Adelman is hyper-focused on creating avant-garde lighting that is both breathtaking and exquisitely made, perfect for anyone wanting a truly showstopping fixture.
Shop now at lindseyadelman.com
3. Hay
Hay makes contemporary Scandinavian design accessible and fun. This Danish brand is known for its furniture, lighting, and home accessories that feel clean, functional, and often feature a playful pop of color. Their designs are rooted in minimalism but are never cold or boring, striking a perfect balance between style and practicality.
Compared to the moody, high-fashion aesthetic of Ann Demeulemeester Serax, Hay is more approachable and colorful. If you appreciate the clean lines of Serax but want something with a bit more lightheartedness and a friendlier price point, Hay offers fantastic options like their modular shelving and colorful crate collections.
Shop now at hay.dk
4. Flos
An icon in the world of high-end lighting, Italian brand Flos has been producing innovative and artistic fixtures for decades. Working with legendary designers, Flos creates lamps that are technically brilliant and visually stunning, from the classic Arco floor lamp to modern LED creations.
Flos shares Ann Demeulemeester Serax's commitment to high-concept design and premium quality. Both brands can transform a space with their sculptural pieces. However, Flos focuses solely on technologically advanced lighting, offering a sleek, precise, and often architectural alternative to Serax's more raw, textural pieces.
Shop now at flos.com
5. Muuto
The name Muuto comes from the Finnish word for "new perspective," which perfectly sums up the brand's approach to Scandinavian design. They offer a refined collection of furniture, lighting, and accessories that feel familiar yet refreshingly modern. Their aesthetic is minimal, elegant, and often highlights the beauty of natural materials.
Muuto and Ann Demeulemeester Serax share an appreciation for understated, clean forms. But where Serax is dark and avant-garde, Muuto is light and serene. It's a prime choice for those who love the minimalist chic look but prefer a softer, calmer color palette inspired by Nordic landscapes.
Shop now at muuto.com
6. Serax
It's worth exploring the parent brand itself. Serax is a Belgian design company renowned for its vast and eclectic collection of home decor, tableware, and furniture. They are masters of collaboration, working with a diverse roster of designers and artisans to create unique, character-filled pieces, including the Ann Demeulemeester line.
Because Serax is the force behind the collaboration, you'll find a similar commitment to artistic vision and quality across their other collections. Their main line offers a wider aesthetic range, from minimalist and industrial to bohemian and rustic. It’s the perfect place to find complementary pieces or discover another designer collaboration you'll fall in love with.
Shop now at serax.com
7. Bjork & Berries
While primarily a beauty and fragrance brand, Swedish company Bjork & Berries offers a curated selection of home goods, including candles and ceramics, that exude "eco-luxury." Their aesthetic is deeply rooted in Swedish nature, resulting in products that are minimalist, elegant, and organic.
The shared DNA with Ann Demeulemeester Serax lies in the sophisticated, minimalist presentation. If you're looking for smaller decorative objects and home scents that carry that same refined, chic feeling but with a softer, nature-inspired touch, Bjork & Berries is a beautiful option to explore.
Shop now at bjorkandberries.com
8. Normann Copenhagen
Normann Copenhagen is a Danish design brand that creates furniture, lighting, textiles, and home accessories with the goal of challenging conventional thinking. Their designs are often simple, clean, and functional, but with an inventive twist or unexpected detail that makes them memorable.
Like Ann Demeulemeester Serax, this brand has a flair for the sculptural. However, Normann Copenhagen's approach is typically more playful and affordable. They excel at "new Gubi" or entryway furniture, like their iconic Block Table or whimsical Form chairs, offering a dose of minimalist cool without the high-end seriousness.
Shop now at normann-copenhagen.com
9. Menu
Menu is a design house celebrated for its sophisticated furniture, lighting, and accessories that feel both creative and enduring. Their focus is on what they call "soft minimalism" - clean lines and simple forms but executed with rich materials and tactile textures that create a warm, inviting atmosphere.
Menu shares the refined, minimalist appeal of Ann Demeulemeester Serax but swaps the avant-garde edge for a sense of calm and well-being. Their clever use of natural materials like wood, marble, and steel gives their pieces a timeless quality. This is the brand for someone who loves the elegant simplicity of Serax but prefers a more hygge, tranquil vibe.
Shop now at menuspace.com/
10. Ferm Living
Based in Copenhagen, Ferm Living blends Scandinavian design with a touch of mid-century charm and contemporary graphic patterns. Known for home accessories, textiles, and furniture, their collections feel warm, authentic, and impeccably stylish, often incorporating geometric shapes and earthy color palettes.
While sharing modern sensibilities with Ann Demeulemeester Serax, Ferm Living is considerably warmer and more texture-driven. Where Serax is sleek and monochromatic, Ferm Living embraces organic shapes, textiles, and patterns. They're a fantastic choice if you want to add layers of comfort and subtle pattern to a minimalist space.
Shop now at fermliving.com
11. Luceplan
Innovation is at the core of Luceplan, an Italian lighting brand focused on research, technology, and aesthetic quality. They craft lighting solutions that are beautiful, functional, and environmentally conscious. Their fixtures are often sleek and distinctly modern, serving as dramatic focal points without overpowering a room.
Luceplan offers the same kind of artistic statement lighting you might find in the Serax universe, but with a more futuristic and technical edge. Their engineering-driven designs result in pieces that are both visually light and highly efficient, perfect for complementing a chic, contemporary interior where form follows function.
Shop now at luceplan.com
12. Vitra
Vitra is a Swiss family-owned furniture company with a legendary reputation for producing classics by designers like Charles and Ray Eames, George Nelson, and Verner Panton. They are dedicated to improving the quality of homes and offices through the power of design, offering pieces that are iconic, sculptural, and built to last generations.
Vitra's commitment to high design and collaboration with visionary artists mirrors the ethos of Ann Demeulemeester Serax. While both create furniture as art, Vitra's catalogue is a "greatest hits" of 20th-century design icons, giving their pieces a sense of history and timelessness that’s more classic than the avant-garde edge of Serax.
Shop now at vitra.com
13. Bocci
Bocci is a Canadian design and manufacturing brand based in Vancouver and Berlin known for gorgeous, custom installations of hand-blown glass orbs. Their lighting feels more like a glowing art installation than a simple fixture and includes their renowned '14,' '28,' and '73' series. Each design explores the unique properties of glass, making every piece one-of-a-kind.
Like Lindsey Adelman and other design-focused lighting brands, Bocci champions incredible craftsmanship and unique sculptural forms that can transform a space, making them a great discovery for anyone who wants a bespoke feel to their decor. Bocci is definitely Serax's free-spirited, bohemian cousin obsessed with otherworldly-looking glasswork, color, and texture. An Ann Demeulemeester fan will appreciate Bocci's dramatic approach to interiors.
Shop now at bocci.ca
14. Skultuna
Founded in 1607, this Swedish brand is one of the oldest in the world, renowned for its exquisite brass and metal objects. Skultuna collaborates with leading international designers to create a timeless collection of home accessories and jewelry, from candleholders and vases to bracelets. Their aesthetic is elegant, minimal, and has a rich, historical feel.
Skultuna matches Ann Demeulemeester Serax's dedication to quality materials and refined simplicity. However, Skultuna brings a classic, almost historical warmth through its polished metalwork. For anyone wanting to add a touch of timeless, lustrous elegance to a monochromatic space, Skultuna's pieces are a perfect accent.
Shop now at skultuna.com
15. Design House Stockholm
Acting more like a publisher of design than a traditional producer, Design House Stockholm works with numerous independent designers to bring their innovative ideas to life. The result is a diverse and eclectic collection of furniture and accessories united by a quirky yet sophisticated Scandinavian sensibility, making them a one-stop-shop for all things Scandinavian cool.
DHS has a broad collection of goods ranging from scarves with printed illustrations by literary icon Astrid Lindgren to minimalist floor lamps (such as their famous 'Cord Lamp') designed by new, up-and-coming designers. The variety of pieces they carry gives DHS a charming, youthful, less stuffy, and definitely more downmarket vibe compared to the uber-exclusive and austere pieces by Demeulemeester for Serax.
Shop now at designhousestockholm.com
16. Kristina Dam Studio
Danish architect and designer Kristina Dam founded her studio with a mission to create "sculptural minimalism." Her collection, which includes furniture, sculptures, and accessories, is defined by clean lines, strong geometric silhouettes, and a love for honest, natural materials. Each piece is a graphic statement, blurring the line separating art and interior design.
This brand is a near-perfect aesthetic match for those who love Ann Demeulemeester Serax. Both share a passion for architectural forms, monochromatic colors, and creating items that feel like collector's pieces. Kristina Dam's work might be slightly more rooted in classic Scandinavian minimalism, but her bold, art-forward vision makes her a fantastic alternative.
Shop now at kristinadam.dk
17. 101 Copenhagen
101 Copenhagen is a Danish design brand offering a curated collection of home accessories and lighting with a distinctly international feel. Their aesthetic merges Scandinavian simplicity with Japanese tranquility, emphasizing unique textures, organic shapes, and a muted, earthy color palette. It feels artistic, wabi-sabi-inspired, and incredibly sophisticated.
Similar to Ann Demeulemeester Serax, 101 Copenhagen has a deep appreciation for artisanal craftsmanship and sculptural expression. Where Serax is sharp and avant-garde, 101 Copenhagen is more grounded and tactile, using materials like ceramic, metal, and concrete to create serene and timeless objects. Their vases and brutalist-adjacent lighting are especially popular.
Shop now at 101cph.com
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
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