If you're a fan of modern Scandinavian design, you likely have a special appreciation for &Tradition. The Danish brand masterfully bridges the gap between timeless heritage pieces and contemporary innovation, offering iconic lighting like the Flowerpot lamp alongside beautifully crafted furniture with clean, functional lines. Their pieces feel like investments in quiet, sophisticated style.
For those who adore &Tradition's blend of polished aesthetics, quality materials, and design-forward thinking, there's a whole world of similar brands to explore. Here are 29 other amazing brands that capture that same modern Scandinavian spirit.
1. Muuto
Danish design darling Muuto brings a fresh perspective to Scandinavian style with its collection of furniture, lighting, and accessories. Known for versatile pieces like the Fiber lounge chair and the playful E27 pendant light, they prioritize innovative materials, simple lines, and enduring craftsmanship. Muuto's aesthetic is clean and minimal, much like &Tradition, but they often infuse their designs with a more experimental and playful twist that feels distinctly new Nordic.
Shop now at muuto.com
2. Hay
Hay makes Scandinavian design more colorful, accessible, and fun. This Danish brand produces a wide range of furniture, textiles, and accessories that are celebrated for their vibrant hues and functional shapes, such as the instantly recognizable "About A Chair" series. While both Hay and &Tradition create sleek, modern pieces, Hay leans into a more playful and democratic design ethos, offering stylish options at a slightly more accessible price point than &Tradition's refined, premium collections.
Shop now at hay.dk
3. Normann Copenhagen
Normann Copenhagen is for those who appreciate minimalism with an edge. Their furniture, lighting, and home accessories are known for their innovative and often unconventional forms, seen in standout pieces like the Form coffee table. They share &Tradition's commitment to quality craftsmanship and functional design, but Normann Copenhagen isn’t afraid to challenge conventional shapes and ideas, resulting in pieces that feel both timeless and boldly contemporary.
Shop now at normann-copenhagen.com
4. Menu
Menu offers sleek, contemporary furniture and home accessories defined by "soft minimalism." Their collection, featuring modern classics like the JWDA lamp and the Afteroom chair, excels in creating a sense of calm sophistication. Much like &Tradition, Menu perfects the seamless blend of form and function. However, Menu tends to lean even further into an understated, almost Spartan aesthetic, making its pieces perfect for a serene and curated interior.
Shop now at menu.as
5. Gubi
Gubi is a Danish design house adept at creating furniture and lighting that feels both historical and perfectly modern. They're well-known for rediscovering and reissuing mid-century icons alongside creating new classics like the Gubi Chair. Gubi shares &Tradition's focus on design-forward, statement pieces and designer collaborations. The primary difference is Gubi's stronger inclination toward classic mid-century modern and glamorous, vintage-inspired aesthetics.
Shop now at gubi.com
6. Frama
Frama is a multi-disciplinary Danish design brand that champions a return to basics through furniture, lighting, and home goods with an honest, organic feel. Their work emphasizes natural materials, simple geometries, and handcrafted quality. If &Tradition represents sophisticated elegance, Frama represents its more rustic, artisanal counterpart. Their collections have a raw, tactile quality that feels both warm and deeply minimalist.
Shop now at framacph.com
7. Vitra
While technically Swiss, Vitra is a global powerhouse of modern design, producing iconic works from legends like Charles and Ray Eames. Their collection is a who's who of 20th-century design masters, sitting at a premium price point. Vitra’s catalog is broader than &Tradition's, covering various modernist movements, but their shared commitment to impeccable quality, designer collaborations, and producing "future classics" makes them kin.
Shop now at vitra.com
8. Fritz Hansen
Fritz Hansen is true Scandinavian design royalty, famous for creating some of the most iconic pieces of all time, including the Egg Chair and the Series 7 chair. This high-end Danish luxury brand focuses on impeccable craftsmanship and timeless forms that are often seen as lifelong investments. They share a Danish heritage with &Tradition but lean much more heavily toward classic, heritage designs rather than newer, contemporary creations.
Shop now at fritzhansen.com
9. Skagerak
Skagerak is your go-to for high-quality indoor and outdoor furniture crafted from sustainable woods like teak and oak. This Danish brand champions longevity, craftsmanship, and a simple, honest design language. Their Georg dining table is a great example of their functional elegance. While rooted in Scandinavian principles like &Tradition, Skagerak has a particular strength in outdoor living and pieces that celebrate the natural beauty of wood.
Shop now at www.skagerak.com
10. Bolia
Bolia offers a sprawling universe of customizable Scandinavian furniture, lighting, and decor. With sofas, beds, and tables that can be tailored to your exact taste, Bolia emphasizes individual expression within a modern Nordic framework. They share &Tradition's sleek and functional approach, but Bolia offers more vibrant, customizable, and often more accessible options, contrasting with &Tradition's curated and refined collections.
Shop now at bolia.com
11. String Furniture
A Swedish icon, String is famous for its modular shelving system designed by Nisse Strinning in 1949. Their systems epitomize Scandinavian practicality, offering endlessly versatile and minimalist storage solutions made from wood and steel. Like &Tradition, String produces well-designed, functional objects. However, they are highly specialized, focusing almost exclusively on utilitarian yet intensely stylish shelving and storage pieces.
Shop now at stringfurniture.com
12. Louise Roe
Copenhagen-based brand Louise Roe creates sophisticated furniture, lighting, and home objects that blend architectural rigor with artistic expression. Her collections feature refined materials and sculptural forms, often with a subtle, graphic quality. She aligns with &Tradition's minimal, elegant style but often ventures into more understated palettes and materials, creating a vibe that is both bold and serene.
Shop now at louiseroe.dk
13. Eilersen
For over 125 years, the Danish brand Eilersen has mastered one thing: incredibly high-quality upholstered furniture. Specializing in luxurious sofas and lounge chairs, they are synonymous with comfort, durability, and modern Scandinavian design. If you love &Tradition's aesthetic but are primarily looking for a plush, investment-worthy sofa, Eilersen is a specialist brand worth exploring for its unparalleled craftsmanship in seating.
Shop now at www.eilersen.eu
14. Lammhults
Lammhults is a Swedish brand known for its commitment to "Modern Essentials" - sleek, functional furniture and lighting designed for public and private spaces. Their pieces are characterized by an elegant simplicity and technical precision. They share a Scandinavian heritage with &Tradition, but with a design language that often feels more architectural and perfectly suited for contract-grade applications, promising serious durability.
Shop now at www.lammhults.se
15. Vipp
Vipp started with a single product - the iconic foot-pedal bin - and has since expanded into a full universe of industrial-inspired Danish design, including kitchens, lighting, and furniture. Their style is unmistakable: durable steel, minimalist forms, and uncompromising functionality. While &Tradition's aesthetic often has a warmer, softer edge, Vipp offers a more utilitarian, industrial-luxe alternative for lovers of minimalist design.
Shop now at vipp.com
16. Hübsch
Hübsch, a Danish brand, brings a touch of warmth and happiness to Scandinavian design with its affordable and stylish furniture, decor, and textiles. Their collections emphasize natural materials, simple silhouettes, and subtle details designed to create cozy, modern interiors. Compared to &Tradition’s more premium, design-forward collections, Hübsch is a great choice for finding on-trend, budget-friendly pieces to complement a Scandinavian aesthetic.
Shop now at hubschofficial.com
17. Design House Stockholm
Functioning more like a publishing house for designers than a traditional manufacturer, this Swedish brand collaborates with over 70 creatives to produce innovative and playful interpretations of Nordic design. Their collection is eclectic and character-filled, featuring everything from furniture to fashionable accessories. Unlike &Tradition's curated aesthetic, Design House Stockholm offers a more whimsical and diverse collection with surprising, artistic elements.
Shop now at designhousestockholm.com
18. Carl Hansen & Søn
Carl Hansen & Søn is a pillar of Danish modernism, most famous for producing Hans J. Wegner’s handcrafted masterpieces like the iconic Wishbone Chair. This is a brand focused on absolute excellence in traditional craftsmanship and timeless, heirloom-quality furniture. Where &Tradition bridges heritage and contemporary trends, Carl Hansen & Søn is firmly rooted in preserving and celebrating the enduring legacy of mid-century Danish masters.
Shop now at www.carlhansen.com
19. Kinnasand
A part of the Kvadrat group, Kinnasand is a premium home textiles brand specializing in avant-garde curtains, upholstery fabrics, and rugs. Their collections add a sophisticated and textural layer to any interior with high-quality natural fibers and innovative weaving techniques. While not a furniture maker, Kinnasand complements &Tradition perfectly, offering refined textiles that will elevate any room filled with sophisticated Scandinavian furniture.
Shop now at kinnasand.com
20. Fogia
Fogia is a high-end Swedish furniture brand that collaborates with top designers to create pieces with a distinct, confident elegance. With an emphasis on artisanal production, exceptional craftsmanship, and beautiful materials, their collection feels both bold and timeless. They align with &Tradition's premium positioning but often lean toward more sculptural, bespoke-feeling furniture that makes a strong statement.
Shop now at fogia.com
21. Ferm Living
Copenhagen-based Ferm Living excels at creating warm, livable spaces with its signature blend of soft forms, rich textures, and graphic patterns. Their collection covers everything from large furniture pieces to charming kid's room decor. While &Tradition is known for its polished elegance, Ferm Living offers a softer, more approachable take on Scandinavian modernism, creating inviting spaces that feel authentic and lived-in.
Shop now at fermliving.com
22. Hem
Hem is a direct-to-consumer brand that's all about imaginative, high-design furniture for a modern generation. The Swedish brand collaborates with some of the world's most exciting designers to create pieces that are modular, customizable, and full of personality. They share &Tradition’s dedication to pushing design boundaries, but with a more contemporary, tech-forward business model and an aesthetic that often features playful colors and innovative shapes.
Shop now at hem.com
23. Louis Poulsen
Louis Poulsen is a legendary Danish lighting manufacturer responsible for producing some of the most iconic lamp designs in history, including Poul Henningsen's famous PH series. Their work is a study in how to shape light itself, creating atmosphere through scientific design. Like &Tradition, lighting is central to their heritage, but Louis Poulsen takes a more architectural and technical approach, sitting at a similar premium price point.
Shop now at www.louispoulsen.com
24. Fredericia Furniture
Fredericia belongs to the esteemed group of Danish modernism pioneers, manufacturing iconic pieces from designers like Børge Mogensen. Their focus is on high-quality materials and unparalleled craftsmanship, creating furniture built to be passed down through generations. They share &Tradition's deep respect for design legacy, but Fredericia’s collection is more concentrated on reissuing established classics of Danish design.
Shop now at www.fredericia.com
25. New Works
New Works is a Copenhagen design studio that explores the intersection of old and new, light and dark, design and art. Their collection of lighting, furniture, and objects is sculptural and raw, celebrating natural materials and honest forms. They offer a moodier, more artistic alternative to &Tradition’s refined elegance, perfect for those who want their home to feel like a thoughtfully curated gallery space.
Shop now at newworks.dk
26. Mater
Mater is a Danish brand with a conscience, built around a philosophy of sustainable and ethically produced furniture and lighting. They use eco-friendly materials and support craft traditions to create timeless and durable pieces. While their modern Scandinavian aesthetic is similar to &Tradition's, their core differentiator is a strong, transparent commitment to sustainability that is a central part of their brand identity.
Shop now at materdesign.com
27. Warm Nordic
Warm Nordic celebrates the cozy and informal side of Scandinavian design, reissuing lesser-known treasures from the 50s and 60s alongside contemporary creations. Their collection is colorful, charming, and filled with character. Like &Tradition, they balance past and present, but Warm Nordic's vibe is distinctly more playful, approachable, and focused on creating a warm, inviting atmosphere (it's in the name, after all).
Shop now at warmnordic.com
28. Massproductions
Stockholm-based Massproductions focuses on creating modern furniture that is rational, functional, and self-evident in its construction. Their design aesthetic is clean and often features an industrial sophistication, prioritizing intelligent manufacturing and material efficiency. This results in sleek, pragmatic pieces that share &Tradition’s modernist principles but with a more system-based and industrial edge.
Shop now at massproductions.se
29. Verpan
Verpan is exclusively dedicated to the vibrant, innovative universe of Danish designer Verner Panton. The company produces his most famous lighting and furniture designs, from the spiraling VP Globe pendant to space-age seating. Much like &Tradition keeps history alive with its reissues, Verpan serves as a devoted guardian of a single designer's legacy, offering a more psychedelic and audaciously colorful "space-age" vision of Scandinavian modernism.
Shop now at www.verpan.com
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