If you're renovating a bathroom or kitchen, chances are you’ve come across American Standard. It's a go-to brand for a reason, known for reliable, durable, and classically designed toilets, faucets, and sinks that get the job done without a fuss. Their fixtures are the definition of dependable quality that fits into almost any home style.
But when you're looking for fixtures, it's always great to have a few more options. Whether you want something with similar reliability, a more modern European design, or a touch of smart technology, there are plenty of other brands worth exploring. For those who appreciate the dependable performance of American Standard, here are 26 other quality fixture brands to consider.
1. Kohler
Think of Kohler as American Standard’s slightly more design-forward cousin. They offer a huge selection of high-quality faucets, sinks, toilets, and tubs with a focus on sleek, modern designs and useful innovation. With prices generally ranging from $150 to $2,000, Kohler provides fixtures that are both stylish and built to last, often backed by industry-leading warranties.
Compared to American Standard’s timeless practicality, Kohler often incorporates water-saving tech, designer collaborations, and a broader range of contemporary aesthetics. If you like the reliability of American Standard but want a slightly more upscale or modern look, Kohler is a fantastic choice.
Shop now at us.kohler.com
2. Moen
Moen is a powerhouse in faucets, showerheads, and bath accessories, excelling at blending smart technology with everyday functionality. Their products, typically priced from $50 to $600, are known for user-friendly features like touchless faucets and water-conserving shower systems.
Like American Standard, Moen is a highly trusted name known for quality and longevity. However, Moen puts a stronger emphasis on tech integration and sleek, contemporary finishes, making it a great option for an updated, modern home.
Shop now at www.moen.com
3. Delta Faucet
Delta Faucet is all about making your life easier through innovative design. With prices from $80 to $500, they offer a wide range of kitchen and bath fixtures known for their ease of installation and clever features, like Touch2O® technology and long-lasting Diamond Seal valves.
Delta shares American Standard's reputation for durability, but it stands out with its commitment to user-centric technology and modern styling. If you’re looking for a faucet that combines reliable performance with a little extra convenience, Delta delivers.
Shop now at www.deltafaucet.com
4. Grohe
For those who love sleek, European design, Grohe offers premium German-engineered kitchen faucets, bathroom fixtures, and shower systems. With prices typically in the $200-$2,000 range, a Grohe fixture is an investment in both style and performance. Their products are celebrated for pristine finishes, water-saving technology, and precision craftsmanship.
While sharing a commitment to quality with American Standard, Grohe leans into a more high-end, contemporary aesthetic. They are a perfect fit for a minimalist or designer-focused bathroom, where style matters just as much as function.
Shop now at www.grohe.us
5. TOTO
If you're fascinated by the future of bathrooms, TOTO is your brand. This Japanese company is a leader in high-tech toilets and bidets, famous for its luxurious Washlet seats that offer features from heated seats to automatic cleaning. Their product prices range widely, from $150 for sinks up to $5,000+ for advanced toilet systems.
TOTO competes with American Standard on build quality and innovation but takes it to a much more luxurious and experimental level. They are the top choice for anyone looking to add cutting-edge comfort and hygiene technology to their bathroom.
Shop now at www.totousa.com
6. American Standard (Premium Line)
Sometimes the best alternative is right under your nose. American Standard’s own premium collections, like DXV, offer more sophisticated designs, upscale finishes, and advanced features while maintaining the brand's core commitment to quality. These fixtures often range from $300 to $2,000.
This allows you to get the trusted performance you expect from the name while upgrading to more modern aesthetics or luxury touches for a design-forward space. It's the same reliable DNA, just dressed in a tuxedo.
Shop now at americanstandard-us.com
7. Jacuzzi
While forever famous for pioneering the whirlpool bath, Jacuzzi also produces a full suite of quality bathroom fixtures, including toilets, faucets, and showers. Their products prioritize relaxation and a spa-like experience, with prices ranging from $200 for basic fixtures to $3,000+ for their signature tubs.
Jacuzzi aligns with American Standard on quality, but its core focus is hydrotherapy and luxurious comfort. If you dream of a bathroom that feels like a personal retreat, Jacuzzi is the brand to check out.
Shop now at www.jacuzzi.com
8. Villeroy & Boch
A European heritage brand, Villeroy & Boch is synonymous with elegance and high-end ceramic craftsmanship. They offer stunning bathroom fixtures ranging from $300 to over $4,000, marked by their clean lines, contemporary designs, and sustainable manufacturing practices.
While comparable to American Standard in terms of durability, Villeroy & Boch appeals to a luxury market seeking distinctive, minimalist aesthetics. It's a choice that elevates a bathroom into a pure design statement.
Shop now at www.villeroy-boch.com
9. Pfister
For those who want straightforward quality at a more wallet-friendly price, Pfister delivers reliable kitchen and bathroom fixtures. Priced primarily from $50 to $400, their products are designed to be affordable, easy to install, and durable for everyday use.
Pfister is a direct competitor to American Standard in the accessible, mid-range market. They are a great choice for budget-conscious homeowners or remodelers seeking dependable fixtures without sacrificing style.
Shop now at www.pfisterfaucets.com
10. Hansgrohe
Hansgrohe embodies high-quality German engineering, offering sophisticated faucets, shower systems, and bathroom fixtures. Their products are typically priced between $150 and $1,500 and are celebrated for their sustainability, innovative water-saving features, and sleek, modern aesthetics.
Similar to Grohe, Hansgrohe shares American Standard's reputation for quality but with a stronger focus on design-conscious European style. It's an excellent pick for those who appreciate precision craftsmanship and powerful performance.
Shop now at www.hansgrohe.us
11. Duravit
Duravit is a German brand that champions minimalist design in luxury bathroom fixtures. Their toilets, sinks, and vanities, priced from $300 to $4,000+, are known for their geometric shapes, clean aesthetics, and eco-friendly manufacturing. Many of their iconic pieces are created in partnership with world-renowned designers.
Like American Standard, Duravit produces high-quality sanitaryware, but it caters specifically to upscale, modern bathrooms where the form of a fixture is as important as its function.
Shop now at www.duravit.us
12. Kaldewei
Kaldewei is an expert in high-end bathtubs and shower trays made from their signature steel enamel, a material renowned for its incredible durability and sleek looks. Priced from $1,000 to $5,000, these pieces blend robustness with a stylish, minimalist feel.
While American Standard offers acrylic tubs, Kaldewei focuses exclusively on superior steel enamel, which they back with an impressive 30-year warranty. If you're investing in a tub or shower base that will literally last a lifetime, Kaldewei is unparalleled.
Shop now at www.kaldewei.com
13. Laufen
Laufen, a premium Swiss brand, is at the forefront of combining stunning design with innovative manufacturing techniques. Their bathroom fixtures, which range from $300 to $4,000, showcase clean, architectural lines crafted from high-quality ceramic materials and are often designed to be water-efficient.
Laufen and American Standard both value quality, but Laufen operates in the luxury design space, making it a go-to for architects and designers creating high-end, contemporary bathrooms.
Shop now at www.laufen.com
14. Roca
Roca is a global design leader from Spain offering a versatile range of bathroom solutions, including toilets, sinks, and shower systems. With competitive prices from $150 to $2,000, they effectively merge modern European styling with sustainable features and reliable durability.
Roca feels like the international counterpart to American Standard, often providing more contemporary, design-driven options within a similar mid-range price bracket. It's a great brand for capturing a continental European vibe.
Shop now at www.roca.com
15. Ginger
Ginger caters to a more specific design niche, specializing in handcrafted bathroom accessories, lighting, and fixtures. Known for their artisanship, unique finishes, and solid-brass construction, their products range from around $100 for premium accessories to over $2,000 for intricate lighting or faucet sets.
Unlike the broad appeal of American Standard, Ginger focuses on the details and decorative elements that complete a space, particularly in classic, vintage, or transitional styles.
Shop now at gingerhandmade.com
16. Croydex
Croydex offers practical and affordable bathroom accessories and fixtures designed for easy installation and everyday use. Focusing mainly on pieces like shower rails, cabinets, and toilet seats, most of their products fall well under the $100 mark, making them extremely budget-friendly.
They share American Standard's ethos of creating functional, no-fuss products but serve the hyper-budget-conscious consumer looking for simple solutions to bathroom storage and accessory needs.
Shop now at www.croydex.com
17. Victoria + Albert
For the ultimate luxury bathing experience, Victoria + Albert crafts stunning freestanding bathtubs and basins from their proprietary Englishcast™ material - a blend of volcanic limestone and resin. Priced from $2,000 to over $5,000, their pieces are sculptural works of art.
While American Standard produces practical, accessible tubs, Victoria + Albert is all about the show-stopping centerpiece. For a high-end remodel where the bathtub is the star, they are a top contender.
Shop now at vandabaths.com
18. Brizo
Brizo acts as the luxury and fashion-forward arm of Delta Faucet, offering distinctive faucets and fixtures with custom finishes and artistic designs. These high-end pieces, priced from $200-$1,500, are for those who view fixtures as the jewelry of the room.
Brizo distinguishes itself from the functional focus of American Standard by championing exclusive, fashion-forward style. It's the perfect brand for making a bold design statement in a kitchen or bathroom.
Shop now at www.brizo.com
19. Porcher
Part of the same parent company as American Standard, Porcher offers affordable and durable bathroom fixtures with an emphasis on graceful, classically inspired designs. With products typically running from $150 to $1,500, they are comparable in quality and range.
Porcher’s collections often feature more European and traditional sensibilities than the core American Standard line, making them a great alternative for achieving a timeless, elegant look on a practical budget.
Shop now at www.porcher.com
20. KOHLER Purist Collection
While not a standalone brand, the Purist collection from Kohler is so distinct it's worth its own mention. It focuses completely on minimalist, sleek fixtures inspired by simplicity. Prices for items in this collection align with Kohler's mid-to-high-end range ($200-$2,000).
This line is a good match for someone who values the quality associated with a name like Kohler but specifically wants to create a clean, modern, and uncluttered bathroom. It takes American Standard's functionality and wraps it in a severely sophisticated package.
Shop now at us.kohler.com
21. Santec
Santec is all about customization, offering custom, high-end bathroom fixtures designed for luxury projects. They are known for their premium finishes and ability to create bespoke faucets and fittings, with prices varying based on the level of customization.
While American Standard provides wide-ranging solutions, Santec zeroes in on craftsmanship and personalized choices. They fill a niche for homeowners or interior designers who want beautiful, tailored fixtures to match a specific vision.
Shop now at santecusa.com
22. Rohl
Rohl brings authentic luxury and artisan quality to the kitchen and bath with fixtures inspired by European and vintage designs. They specialize in handcrafted faucets and sinks, often using traditional techniques and luxurious materials, with prices from $300 to over $3,000.
Rohl competes with American Standard’s higher-end products on quality but serves a market that deeply values tradition, authenticity, and old-world craftsmanship more than modern mass-market appeal.
Shop now at www.rohlhome.com
23. Lixil
Lixil is the global manufacturing giant that owns American Standard, Grohe, and other key brands. Exploring their broader offerings showcases a huge range of innovative fixtures designed with water efficiency and advanced technology at their core. Their products span mid-range to premium budgets ($100 to $3,000).
Shopping within the Lixil family of water technology exposes you to some of the most cutting-edge features on the market, backed by the parent company that stands behind the very brands you already trust.
Shop now at www.lixil.com
24. Sterling
Sterling is a brand by Kohler that is sharply focused on performance, value, and practicality. They primarily offer toilets, shower doors, and sinks designed for hardworking, everyday use, often priced competitively from $50 to $500. They are engineered for straightforward installation and dependable function.
Sterling is a direct competitor to American Standard’s core market. It's the go-to choice for homeowners, plumbers, and builders looking for robust, no-nonsense fixtures that combine Kohler quality with great value.
Shop now at www.sterlingplumbing.com
25. Gerber Plumbing Fixtures
A long-time favorite of professional plumbers, Gerber is known for its rock-solid reliability and "professional performance." Their fixtures are engineered for durability, easy maintenance, and consistent operation, with product prices generally in the $100-$800 range.
Gerber shares the same DNA as American Standard: trusted, practical, and built to last. It is less about flashy design and more about uncompromising mechanical quality, making it a great choice for parts of the home that absolutely have to work, every time.
Shop now at www.gerber-us.com
26. Peerless
Part of the Delta Faucet family, Peerless is designed to be affordable, simple, and reliable. Concentrating on bathroom faucets, kitchen faucets, and shower heads, their products are almost always priced accessibly between $40 to $200.
Peerless is a stellar alternative when budget is the top priority but you don't want to sacrifice basic quality. Like American Standard's most accessible lines, it provides dependable fixtures with proven designs for anyone who needs function and value above all.
Shop now at www.peerlessfaucet.com
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