If you're stocking up on home essentials these days, you’ve probably heard of Alterra Pure. They've nailed the art of creating organic and eco-friendly home products - from cleaning supplies to laundry detergents - that are effective, affordable, and made with plant-based ingredients you can feel good about using in your home.
For anyone who loves Alterra Pure’s commitment to healthy, sustainable living without harsh chemicals, there are plenty of other fantastic brands out there with a similar vision. Here are 19 brands like Alterra Pure for all your organic home essentials.
1. Dr. Bronner’s
An icon in the natural products world, Dr. Bronner’s is famous for its multi-purpose, organic castile soaps that can clean just about anything. Beyond soap, they offer a range of fair-trade-certified personal care items like lotions and balms. Like Alterra Pure, their formulas are built on organic ingredients and are free from synthetics.
What makes Dr. Bronner's stand out is its deep commitment to social activism and ethical sourcing, which is woven into every part of its brand identity. If you appreciate Alterra Pure's clean ingredients but also want to support a company with a strong activist mission, Dr. Bronner's is a perfect choice.
Shop now at www.drbronner.com
2. Ecos
Ecos specializes in plant-powered, biodegradable cleaning products that are Climate Positive. You'll find everything from laundry detergent and all-purpose cleaners to dish soap, all designed to be gentle on your home and the planet. They are readily available and priced accessibly, making them a great everyday swap.
Both Ecos and Alterra Pure share a foundation of using safe, natural ingredients. Ecos, however, offers an incredibly broad range of cleaning-specific solutions and is known for being one of the industry's leaders in sustainable manufacturing practices.
Shop now at www.ecos.com
3. Seventh Generation
One of the most widely recognized names in green cleaning, Seventh Generation offers plant-based products for every corner of the home, including cleaning supplies, laundry care, and even diapers. The brand is built on total ingredient transparency and a promise to protect the health of the next seven generations.
Much like Alterra Pure, they are dedicated to sustainable and safe formulas for the whole family. The main difference is Seventh Generation's massive retail footprint, making it incredibly easy to find their products at your local grocery store.
Shop now at www.seventhgeneration.com
4. The Honest Company
Founded by Jessica Alba, The Honest Company provides a beautifully curated range of non-toxic home, personal care, and baby products. The focus is on safety, transparency, and stylish branding that makes you want to leave your cleaning supplies on the counter. Prices are slightly more premium, starting around $8.
Similar to Alterra Pure, The Honest Company is all about safe formulations for family-friendly environments. However, it leans more heavily into aesthetic, design-forward packaging and a broader lifestyle approach that includes everything from bubble bath to baby wipes.
Shop now at www.honest.com
5. Better Life
Better Life makes plant-based, cruelty-free cleaning products that prove natural ingredients can be tough on messes. Their formulas are free of harsh chemicals like sulfates and synthetic fragrances, making them a great pick for those with sensitivities. Their products are often highly concentrated, meaning a little goes a long way.
Better Life shares Alterra Pure's focus on safe, effective ingredients but hones in on performance. It’s for the person who wants powerful, plant-derived cleaning solutions without any compromises.
Shop now at cleansimpl.com
6. Mrs. Meyer’s Clean Day
Mrs. Meyer’s Clean Day combines garden-inspired scents with plant-derived ingredients and essential oils. The brand is known for its distinctive, charming packaging and aromatherapy-driven approach to household chores, offering products like dish soap, multi-surface cleaner, and hand soap in fragrances like Lavender and Lemon Verbena.
While sharing Alterra Pure’s commitment to cruelty-free formulas and plant-based ingredients, Mrs. Meyer's is all about the sensory experience. If you love natural products but don't want to give up fresh, inviting scents, this is your brand.
Shop now at www.mrsmeyers.com
7. Method
Method makes cleaning feel less like a chore with its bright colors, modern design, and enjoyable scents. Their products, from foaming hand wash to all-purpose cleaners, feature plant-based, biodegradable formulas. They are widely celebrated for combining style, sustainability, and effectiveness.
Method aligns with Alterra Pure's eco-conscious ethos, but it puts a much stronger emphasis on design and fragrance. If you want sustainable cleaning supplies that look like a piece of decor on your countertop, Method delivers.
Shop now at methodhome.com
8. Common Good
Common Good tackles the problem of plastic waste head-on with its line of plant-based cleaning products housed in beautiful, refillable glass and plastic bottles. Their concentrated formulas for dishes, hands, and laundry are safe and biodegradable. Their bulk refill stations at various stores encourage a zero-waste lifestyle.
Like Alterra Pure, Common Good is rooted in sustainability and safe ingredients. Their standout feature, however, is the elegant and highly effective refill system that sets them apart for consumers wanting to dramatically reduce their household waste.
Shop now at commongoodandco.com
9. Puracy
Puracy creates plant-based, hypoallergenic, and dermatologist-tested cleaning and personal care products developed by a team of doctors and Ph.D. chemists. Known for its effective, top-rated formulas, Puracy focuses on creating products that are safe for everyone, including those with sensitive skin, children, and pets.
Puracy is right there with Alterra Pure on ingredient quality and safety, but its branding has a more clinical, scientifically-backed feel. They take pride in their USA-made products and highly transparent ingredient lists.
Shop now at puracy.com
10. Branch Basics
Branch Basics simplifies the entire cleaning process with one single, non-toxic concentrate called "The Concentrate." You mix this plant- and mineral-based formula with water in different ratios using their reusable spray bottles to create everything from an all-purpose cleaner to streak-free glass spray and even laundry detergent.
Where Alterra Pure offers a range of individual products, Branch Basics is built on minimalist utility. It appeals to people who want to declutter their cleaning cabinet with one versatile, ultra-safe solution that can do it all.
Shop now at branchbasics.com
11. Burt’s Bees
Best known for its iconic lip balm and natural skincare, Burt's Bees also extends its nature-inspired philosophy to a line of household cleaning products. Drawing from ingredients like beeswax and plant oils, their cleaners offer a gentle touch for a healthy home, much like their beloved personal care items.
Similar to Alterra Pure's gentle approach, Burt's Bees brings its trusted reputation for natural, responsibly sourced ingredients from the vanity to the kitchen counter. It’s a great choice for loyal fans of their skincare who want that same quality in their home essentials.
Shop now at origin.burtsbees.com
12. Green Works
From the powerhouse brand Clorox, Green Works is a line of affordable, plant-based cleaning products made with naturally-derived ingredients. As a widely available and budget-friendly option, it makes a great entry point for those wanting to switch to greener cleaning solutions without splurging.
Green Works matches Alterra Pure's commitment to using natural ingredients but benefits from the massive distribution network of Clorox, making it easy to find in most major retailers. It’s a no-fuss, accessible choice for eco-conscious cleaning.
Shop now at www.clorox.com
13. Biokleen
Biokleen offers a wide portfolio of highly effective, eco-friendly cleaning products powered by live enzyme cultures and botanicals. Their formulas are super-concentrated and biodegradable, covering everything from laundry liquids to carpet shampoos. They're especially known for their powerfully effective stain-fighters.
Biokleen's approach is similar to Alterra Pure's in its dedication to plant-based sustainability, but they place a stronger emphasis on specialized, high-performance products. If you have tough laundry stains or specific cleaning challenges, Biokleen likely has a potent, natural solution.
Shop now at biokleenhome.com
14. Attitude
Attitude creates certified organic and hypoallergenic home and personal care products designed with extreme sensitivity in mind. Their extensive line of products is proudly cruelty-free, vegan, and ECOLOGO Certified. They operate with a strong focus on limiting their environmental footprint by offering bulk refill sizes.
Just like Alterra Pure, Attitude prioritizes safety and sustainability above all else. However, they lean heavily into certifications and third-party testing, making them an excellent choice for anyone with severe allergies, sensitive skin, or who needs an extra layer of assurance about product safety.
Shop now at attitudeliving.com
15. Blueland
Blueland is revolutionizing cleaning by fighting single-use plastic. They sell stylish, reusable "Forever Bottles" and tiny tablets of concentrated cleaner. Just add water at home, drop in a tablet, and you have a full bottle of cleaner for glass, bathrooms, or multiple surfaces, eliminating the need to ship water and dispose of plastic bottles.
While sharing Alterra Pure's non-toxic mission, Blueland's primary differentiator is its innovative refill system. If reducing your plastic consumption is your top priority, Blueland is one of the best and most convenient options on the market.
Shop now at www.blueland.com
16. Dropps
Dropps is famous for its powerful, plastic-free laundry and dishwasher pods delivered directly in minimalist, compostable cardboard packaging. Their pre-measured pods contain concentrated, plant-based formulas that effectively tackle stains and grease without harsh chemicals, dyes, or artificial fragrances.
Dropps and Alterra Pure are both committed to eco-friendly living, but Dropps laser-focuses on the convenience and low-waste power of pods. For anyone looking to simplify their laundry and dish routine with a "set it and forget it" sustainable option, Dropps is fantastic.
Shop now at www.dropps.com
17. Ecover
As one of the pioneers of the "green cleaning" movement, Ecover has been making plant-based, biodegradable cleaning products for over 40 years. They offer a comprehensive range of solutions, from dish soaps to fabric softeners, packaged in recycled and recyclable plastics. Their formulas are known for being both effective and gentle.
Ecover is a time-tested pillar in the same space as Alterra Pure, sharing a deep commitment to sustainable ingredients and production. Their point of difference is their long history and extensive product line that has been refined over decades for millions of eco-conscious homes.
Shop now at us.ecover.com
18. Grove Collaborative
Grove Collaborative is a marketplace for natural home and personal care products, which also features its own fantastic in-house line. Their own products - like all-purpose cleaners, dish soaps, and laundry detergents - emphasize sustainable packaging, plant-based formulas, and delightful, natural scents. Shoppers love their beautiful reusable glass dispensers.
Grove offers a similar eco-friendly ethos to Alterra Pure but excels in creating a curated shopping experience. If you enjoy discovering new sustainable brands while stocking up on well-designed, reliable house-brand basics, Grove is a perfect all-in-one destination.
Shop now at www.grove.co
19. Public Goods
Public Goods operates on a membership model to provide accessibly priced, sustainable essentials for home, personal care, and grocery. Everything features a signature, minimalist black-and-white aesthetic. Their cleaning products are made from vegan-friendly, biodegradable ingredients, and they offer convenient refills to reduce waste.
Similar to Alterra Pure, Public Goods focuses on healthy, eco-friendly formulas. Their unique selling proposition is the direct-to-consumer membership model and their commitment to a consistent, minimalist design language that brings a sense of calm and order to your home.
Shop now at www.publicgoods.com
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