Shopping for a new sofa is a big commitment, and brands like Allform make it brilliantly simple. They've cracked the code on customizable modular furniture that's stylish, delivered quickly, and built to adapt to your life - whether you're moving to a bigger apartment or just need to reconfigure your living room.
Their focus on high-quality, durable materials and a clean, modern aesthetic has made them a go-to for anyone wanting a personalized sofa without a luxury price tag. If you love Allform's flexible and design-forward approach, there are other great brands out there you should know. Here are 18 similar brands worth exploring for your next furniture purchase.
1. Burrow
Burrow is one of the closest alternatives to Allform, specializing in modular, easy-to-assemble sofas designed for modern life. With prices generally between $1,200 and $3,500, they offer a range of fabrics and configurations that are perfect for apartments and busy homes. Their genius lies in thoughtful details like tool-free assembly and built-in USB chargers that make their furniture incredibly practical.
Like Allform, Burrow is all about flexibility and clean design, but they lean into a slightly more playful, contemporary vibe. If you love the modular concept but want smart, tech-friendly features and an even easier setup, Burrow is a must-see.
Shop now at burrow.com
2. Floyd
Floyd is built on the philosophy of creating furniture that lasts a lifetime. Their lineup includes sofas, beds, and shelving, all with a signature modular design and minimalist aesthetic. Sofas run from about $1,200 to $2,500 and are celebrated for their durability and straightforward assembly. Floyd’s sofas are highly adaptable, allowing you to create different configurations as your needs change.
Their focus on longevity is what truly sets them apart, often backed by impressive warranties. If Allform's adaptability appeals to you but you want something even more stripped-back and engineered for ultimate durability, Floyd's simple, powerful designs are a perfect match.
Shop now at floydhome.com
3. Lovesac
When it comes to modular furniture, Lovesac is the master of reinvention. Known for their "Sactionals," these sofas are composed of endlessly rearrangeable seats and sides that can grow with you over time. You can start with a 2-seater and expand it to a massive 10-person sectional just by adding more pieces. Prices range widely from $3,000 to over $10,000, reflecting the boundless customization.
While Allform offers customization within a specific design, Lovesac gives you the building blocks to create almost any shape or size you can imagine. With hundreds of removable, machine-washable covers, it's the ultimate choice for those who crave absolute flexibility and practicality.
Shop now at lovesac.com
4. Inside Weather
Inside Weather offers fully customizable furniture with a strong focus on sustainability. Their sofas, typically priced from $2,000 to $4,500, can be personalized down to the smallest detail - from fabric choice and arm style to leg finish and cushion comfort level. They stand out for using eco-friendly materials, like recycled plastic bottles in their pillows and FSC-certified wood.
Similar to Allform, they offer a modern, highly customizable experience for consumers who know what they want. However, Inside Weather takes personalization a step further and appeals deeply to the eco-conscious shopper with their transparent, sustainable practices.
Shop now at insideweather.com
5. Joybird
If you love customized furniture but crave a bold, mid-century modern look, Joybird is your go-to. They are celebrated for their retro-inspired designs and an incredible array of vibrant fabric choices. With sofas ranging from $1,500 to $4,500, everything is handcrafted to order, letting you mix and match colors, leg styles, and configurations to create a true statement piece.
Where Allform's aesthetic is minimalist and modern, Joybird's is expressive, colorful, and personality-driven. It's the perfect brand for injecting a dose of playful, vintage-inspired charm into your home without sacrificing quality or customization.
Shop now at joybird.com
6. The Inside
The Inside is a dream come true for anyone who loves pattern and color. They make custom furniture accessible by offering an incredible library of on-trend, designer-approved fabrics - from bold animal prints to classic ikats. You can apply these to their range of sofas, beds, ottomans, and accent chairs, making unique interior design truly effortless.
With sofas starting around $1,500, they share Allform's made-to-order model but are entirely focused on fabric as the main event. If you want modular functionality, stick with Allform, but if you want to create a one-of-a-kind piece defined by a show-stopping pattern, visit The Inside.
Shop now at theinside.com
7. Apt2B
Apt2B makes buying a custom sofa feel easy and fun. They specialize in modern, made-to-order furniture - sofas, sectionals, and sleepers - all crafted in Los Angeles. With a price point usually between $2,000 and $4,500, they're known for colorful, contemporary styles and give you lots of fabric and leg finish options. Their collection feels vibrant and perfect for today's homes.
They're similar to Allform in price and their American-made customization promise, but Apt2B offers a wider range of styles beyond just modular sectionals. If you're looking for a sleeper sofa or a standalone sofa with a pop of personality, Apt2B has endless options.
Shop now at apt2b.com/
8. EQ3
EQ3 offers thoughtfully designed modern furniture with a focus on custom options and accessible pricing. Based in Canada, their sofas range from $1,200 to $4,000 and can be upholstered in a wide selection of beautiful fabrics and leathers. They blend timeless materials with contemporary design, creating pieces that feel both modern and enduring.
Like Allform, their aesthetic is clean and geared toward modern living, but EQ3 also has physical showrooms where you can experience the furniture firsthand. They're an excellent alternative for those who appreciate sleek design, high-quality materials, and extensive personalization options.
Shop now at eq3.com
9. Article
Article has become hugely popular for its stylish, direct-to-consumer model that delivers mid-century and Scandi-inspired designs without the retail markup. Their sofas typically range from $1,000 to $3,500. While not customizable in the same way Allform's are, they offer a beautifully curated selection of finishes and fabrics for each of their hit designs.
Article is for someone who loves the modern aesthetic and convenience of Allform but prefers to choose from a well-edited collection rather than building a sofa from scratch. The value and style are unbeatable if one of their designs immediately catches your eye.
Shop now at article.com
10. West Elm
West Elm is a go-to for modern home furnishings, placing a strong emphasis on clean lines, ethical production, and sustainable materials. Their sofa and sectional selection, priced from $1,200 to $3,800, offers moderate customizability with various fabrics, sizes, and configurations available. Many of their designs are contract-grade, meaning they're built for extra durability.
Compared to Allform, West Elm provides a broader range of aesthetics, from mid-century to more industrial or glamorous styles, all tied together by a design-forward, eco-conscious ethos. They're a fantastic choice if you want to coordinate your custom sofa with a full range of matching furniture and decor.
Shop now at westelm.com
11. Crate & Barrel
Crate & Barrel is a trusted name for classic, durable, and stylish home goods. Their furniture, including a selection of modular sofas, bridges the gap between timeless and contemporary. With prices mostly in the $1,200 to $4,000 range, their upholstery can be customized from a huge playbook of over 200 fabrics, from performance velvets to family-friendly wovens.
Think of them as a more established, quality-focused alternative. While Allform is digital-native and modern, Crate & Barrel offers a blend of classic design and customizable options that appeal to a wide range of tastes, backed by a reputation for enduring quality.
Shop now at crateandbarrel.com
12. Maiden Home
Maiden Home delivers handcrafted, high-end furniture without the luxury showroom markups. Priced from $3,000 to $8,000, their sofas and sectionals are made-to-order in North Carolina by skilled craftspeople. They offer a highly curated selection of modern frames and premium upholstery, focusing on impeccable tailoring and quality materials like performance tweeds and rich velvets.
Maiden Home is a significant step up in craftsmanship from Allform. It’s for the shopper who loves Allform's DTC model but is ready to invest in an artisan-level piece with a more sophisticated design sensibility and build quality that's meant to become an heirloom.
Shop now at maidenhome.com
13. BenchMade Modern
BenchMade Modern is for the perfectionist who needs furniture to fit their space exactly. Their key differentiator is customization down to the inch - you can specify the precise length, depth, and configuration you need. This precision comes at a premium, with sofas ranging from about $3,000 to $8,000+.
Allform’s modular system provides flexibility, but BenchMade Modern offers absolute dimensional control for a seamless, built-in look. They’ll even send you a life-sized paper printout of your custom sofa’s footprint, so you can test it in your room before you buy. It’s the ultimate solution for tricky layouts or grand-scale rooms.
Shop now at benchmademodern.com
14. Calia
Calia focuses on beautifully streamlined, contemporary sofas and beds designed for urban living. Their modular pieces, typically costing between $1,500 and $4,000, feature sleek lines, tailored upholstery, and a decidedly modern aesthetic. The customization options allow you to build a sectional that perfectly suits a compact city apartment or a spacious loft.
Like Allform, Calia excels at adaptable, modern designs. However, Calia’s visual language is slightly more refined and minimalist, with a European feel. It's an excellent choice if your style leans architectural but you still need the practical benefits of a modular sofa.
Shop now at caliainteriors.com
15. Wesley Hall
Wesley Hall operates in the luxury furniture space, offering impeccably handcrafted and fully bespoke upholstered pieces. Starting around $4,000 and going up significantly, their sofas are an investment in traditional American craftsmanship. You can customize nearly every element, from the frame fill to the leg finish and nailhead trim, creating a truly one-of-a-kind piece.
Wesley Hall represents a far more classic and high-end approach to customization. While Allform’s magic is ready-to-ship modern modularity, Wesley Hall’s is timeless elegance achieved through painstaking artisanal detail. It's for the person designing their forever home with a traditional aesthetic.
Shop now at wesleyhall.com
16. Design Within Reach (DWR)
Design Within Reach is the authorized retailer for some of the most iconic names in modern design, like Herman Miller and Knoll. Their collection includes legendary modular sofas and offers extensive customization options on celebrated pieces. With prices starting around $3,000 and climbing into luxury territory, these aren’t just sofas - they’re design history.
Though at a higher price point, DWR serves the same customer as Allform who has a passion for modern design and quality, but is looking for authenticated designer pieces. It’s for the person who wants customizable furniture with a true and timeless design pedigree.
Shop now at dwr.com
17. Minotti
Minotti is a benchmark for exquisite Italian craftsmanship and sophisticated contemporary design. This ultra-luxury brand offers fully customizable modular seating systems that define elegance and comfort. Prices are firmly in the luxury tier, often starting around $8,000 and easily surpassing $20,000 for larger configurations with premium materials.
While Allform offers modern customization for the everyday, Minotti provides it for the world of high design. Their focus on unparalleled materials, flawless proportions, and innovative comfort makes them the gold standard for those seeking the absolute pinnacle of personalized modern sofas.
Shop now at minotti.com
18. Ligne Roset
Ligne Roset is a French luxury brand famous for its collaborations with cutting-edge designers, resulting in iconic pieces like the Togo sofa. Their approach is creative and forward-thinking, offering modular and configurable furniture that merges art with function. Prices start in the high-end range, typically from $5,000 upwards.
They share a spirit of modular design with Allform but on an haute couture level. Ligne Roset is for the design enthusiast who sees their sofa as an expressive piece of art and is looking for bold, convention-defying shapes and world-class textiles to make a statement.
Shop now at ligne-roset.com
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