If you're obsessed with finding stylish, cozy, and affordable pieces to refresh your space, then you're probably already a regular at Adairs. They are masters of creating on-trend bedding, cushions, and textiles that make any home feel warm and inviting without requiring a massive budget.
For those who love Adairs' versatile, contemporary style but want to explore even more options, you're in the right place. Here are 23 fantastic brands that offer a similar mix of great style, quality, and value for all your home decor needs.
1. Target (Threshold & Project 62)
Target's in-house brands like Threshold and Project 62 are goldmines for stylish home decor on a budget. Threshold offers warm, classic, and rustic pieces, while Project 62 is known for its modern, mid-century-inspired designs. You'll find a massive selection of bedding, cushions, curtains, and accessories that mirror high-end trends at a fraction of the cost.
Like Adairs, Target excels at offering a wide variety of styles that are both affordable and on-trend. Their strength lies in exclusive designer collaborations and rapidly changing seasonal collections, making every trip feel like a treasure hunt.
Shop now at target.com
2. IKEA
A global icon for a reason, IKEA is the go-to for Scandinavian-inspired home goods that are functional, modern, and incredibly affordable. Beyond the flat-pack furniture, their textiles department is fantastic, with duvet covers and sheet sets often priced between $20-$100. The aesthetic is clean, minimalist, and designed to fit seamlessly into any modern home.
Compared to Adairs, IKEA's vibe is a bit more streamlined and minimalist. If you appreciate simple design, smart solutions, and unbeatable prices, IKEA is a must-visit for home basics and trendy accents alike.
Shop now at ikea.com
3. Bed Bath & Beyond
Don't let the name fool you - Bed Bath & Beyond is about more than just the basics. They offer a huge selection of bedding, curtains, and decor from various well-known brands. The style is generally classic with modern touches, making it easy to find timeless pieces like plush comforters or elegant drapery that will last for years.
Their true value shines through their frequent sales and coupon-friendly approach. While Adairs is known for consistent value, Bed Bath & Beyond is perfect for savvy shoppers who love hunting for a great deal on quality home essentials.
Shop now at bedbathandbeyond.com
4. Kirkland’s
If your style leans more toward cozy, rustic, and farmhouse chic, Kirkland's is your destination. They specialize in decor that feels warm and inviting, with a great selection of textiles, wall art, and decorative accents. You can expect to find pieces that feature warm neutrals, charming textures, and vintage-inspired designs.
While Adairs offers a broad contemporary range, Kirkland’s carves out a niche with its focus on rustic and transitional home decor. It's a great alternative for anyone looking to create a comfortable, lived-in sanctuary with a touch of farmhouse charm.
Shop now at kirklands.com
5. H&M Home
Think of H&M Home as the fast-fashion equivalent for your living space, but with a surprisingly sophisticated touch. They are brilliant at translating runway trends into affordable home textiles and decor. You’ll find everything from trendy linen-blend duvet covers and stylish cushion covers to of-the-moment vases and trays. Prices are incredibly accessible, with most chic updates clocking in under $100.
Much like Adairs, H&M Home is perfect for seasonal refreshes. Where Adairs often has a cozy, relaxed Australian vibe, H&M Home brings a slightly more European, minimalist, and trend-driven edge that looks far more expensive than it is.
Shop now at hm.com
6. Zara Home
Zara Home offers an elevated, editorial-feel aesthetic with high-quality textiles and elegant accessories. The style is modern and refined, often featuring sophisticated neutral palettes, subtle textures, and luxurious materials like heavyweight linen and percale cotton. Prices are a step up from H&M Home but still accessible, with bedding sets generally falling in the $80-$200 range.
If you love Adairs' accessible style but crave something a bit more polished and European, Zara Home delivers. It's the perfect brand for achieving a sleek, minimalist hotel-luxe look without the five-star price tag.
Shop now at zarahome.com
7. Maison & Objet
For those with a higher budget looking for something truly special, Maison & Objet offers a curated collection of artisanal, designer-forward home goods. Sourced from global designers and craftspeople, their offerings include luxurious textiles and unique decorative objects that feel like art pieces. Expect premium materials and handcrafted details that set them apart.
While Adairs makes style accessible to everyone, Maison & Objet targets a customer looking for exclusive, statement pieces. It's a fantastic place for inspiration or to find that one unforgettable item that will define a room.
Shop now at maison-objet.com
8. West Elm
West Elm is the master of mid-century modern design, known for its sleek furniture, chic lighting, and stylish decor. Their aesthetic blends clean lines with organic textures and a contemporary color palette. Along with furniture, they offer a beautiful selection of bedding and cushions, many of which are crafted from eco-friendly and fair-trade materials.
West Elm's style is more distinctively modern and minimalist than Adairs' range, making it a great option if you're committed to a mid-century or contemporary look. It occupies a slightly higher price point, reflecting its focus on design and sustainable sourcing.
Shop now at westelm.com
9. Pottery Barn
Pottery Barn is synonymous with classic, comfortable, and timeless American style. They offer high-quality home furnishings and textiles designed for casual, elegant living. Known for durable craftsmanship, their bedding and cushions often feature soft, inviting textures and a relaxed palette that never goes out of fashion.
Compared to Adairs' more trend-focused collections, Pottery Barn is about investment pieces that anchor your home for the long haul. Both brands, however, share a commitment to quality and creating a comfortable, welcoming atmosphere.
Shop now at potterybarn.com
10. Urban Outfitters Home
For a younger, more eclectic, and boho-inspired aesthetic, look no further than Urban Outfitters Home. Their collections are fun, unconventional, and perfect for injecting personality into a space, especially for smaller apartments and dorm rooms. Expect trendy prints, playful textures, quirky decorative objects, and funky furniture finds.
While Adairs serves a broader audience, UO Home zeroes in on a youthful, free-spirited vibe. With price points that are very student-friendly, it's a fantastic and affordable alternative for creating a personalized sanctuary.
Shop now at urbanoutfitters.com
11. Anthropologie
Anthropologie’s home section feels like stepping into a curated, whimsical wonderland. Known for its artistic, globally inspired, and boho-chic aesthetic, it’s the place to find statement pieces that feel one-of-a-kind. They are particularly strong in embellished textiles, unique hardware, scented candles, and vibrant dinnerware.
Shopping at Anthropologie is a more boutique-like experience than Adairs, with a higher price point to match. It’s perfect when you’re looking for a special piece with a handcrafted feel to add a punch of personality to your home.
Shop now at anthropologie.com
12. The Citizenry
The Citizenry works with artisans from around the world to create stunning, ethically crafted home decor. Their collection includes luxurious textiles like alpaca throws from Peru and handwoven linen bedding from Portugal. The aesthetic is sophisticated, modern, and soulful, with a focus on premium, natural materials and incredible craftsmanship.
The Citizenry offers a more premium, story-driven alternative to Adairs. It appeals to the conscious consumer who values transparency, sustainability, and owning beautiful items with a genuine human touch behind them.
Shop now at the-citizenry.com
13. World Market
World Market is an eclectic bazaar filled with globally inspired furniture, decor, and textiles at very good prices. You can find everything from Indian block-print pillows to Moroccan-style lighting and Indonesian carved wood pieces. Their inventory is always changing, making it a great place to discover unique finds without the travel.
Similar to Adairs, World Market offers great value and a wide variety, but with a much more international and bohemian flair. It’s ideal for decorators who love a layered, traveler-chic look.
Shop now at worldmarket.com
14. Linen House
As another major Australian home textiles brand, Linen House is a direct competitor to Adairs. They offer a huge selection of fashion-forward bedding, cushions, towels, and home accessories that cater to a variety of aesthetics. Their style is contemporary, relaxed, and often features beautiful prints and vibrant colors.
Linen House shares a very similar target market with Adairs - both are go-to brands for stylish, comfortable, and well-priced textiles in Australia. If you love one, you will almost certainly find something to love at the other.
Shop now at linenhouse.com.au
15. Pottery Barn Teen & Kids
This offshoot of Pottery Barn is a fantastic source for high-quality, stylish decor - even if you don't have kids. Pottery Barn Teen, in particular, offers bedding and accessories that easily fit into adult spaces but with a fun, slightly more playful edge. Their collections are cheerful, cozy, and built to last.
While Adairs has its own wonderful kids line, PB Teen & Kids offers a more specialized selection that covers everything from themed bedrooms to more sophisticated pre-teen spaces, always with the quality Pottery Barn is known for.
Shop now at potterybarnkids.com
16. CB2
CB2 is Crate & Barrel's modern, edgy younger sibling. Catering to urban dwellers and lovers of contemporary design, its aesthetic is sleek, minimalist, and often sculptural. Think clean lines, bold shapes, and innovative materials. Their textile collections feature chic, modern prints and luxurious solid colors in materials like velvet and bouclé.
If you're drawn to the modern side of Adairs' offerings but want something sharper and more architectural, CB2 is a perfect fit. It’s home decor for people who follow design blogs and appreciate a well-curated, high-style space.
Shop now at cb2.com
17. Havertys
While primarily a furniture retailer, Havertys also provides a well-curated selection of stylish home accessories, including bedding and decorative textiles. Their vibe leans toward classic contemporary and transitional, focusing on quality craftsmanship and timeless appeal. Their price point is mid-range, offering durable pieces that don’t feel overly trendy.
Similar to Adairs in their focus on creating a complete, welcoming home, Havertys delivers a slightly more classic and traditional aesthetic perfect for those wanting enduring style over fleeting trends.
Shop now at havertys.com
18. Wayfair
Wayfair is the online megastore for anything and everything home-related. Whether you're looking for budget bedding or high-end decor, they have it. With millions of products spanning every imaginable style - from farmhouse to coastal to industrial - their selection is virtually endless.
The main similarity to Adairs is the sheer breadth of choice and accessible price points. If you enjoy scrolling and are on the hunt for a very specific item, the odds are high you’ll find it somewhere on Wayfair during one of their frequent sales events.
Shop now at wayfair.com
19. Serena & Lily
Serena & Lily is the epitome of coastal, breezy, and sophisticated design. Famous for its relaxed yet luxurious aesthetic, the brand is a go-to for high-quality bedding, textiles, and wallpaper in a signature palette of blue, white, and natural tones. Their look evokes a permanent seaside vacation vibe.
This brand is a definite step up in price from Adairs, offering a more curated and high-end collection. Consider Serena & Lily if you’re looking to invest in pieces that create a truly serene, resort-like feel in your home.
Shop now at serenaandlily.com
20. Anthology Home
Anthology Home offers beautiful, artisan-made textiles with a focus on rich textures and global influences. Many of their pieces feature intricate handiwork like embroidery, appliqué, and unique dye techniques. The style feels eclectic, soulful, and perfect for creating a layered, interesting home.
Like some of the more premium brands on this list, Anthology Home provides a boutique alternative to the approachable. It's for the shopper who values craftsmanship and wants their decor to tell a story.
Shop now at anthologyhome.com
21. JYSK
Often referred to as a mini IKEA, JYSK is a Danish retail chain specializing in affordable Scandinavian home goods. Their product range includes simple, functional, and budget-friendly bedding, cushions, and other textiles. The aesthetic is all about minimalism, clean lines, and hygge-inspired coziness.
JYSK operates in a very similar space to IKEA, providing extremely practical and cost-effective home decor. It's a great Adairs alternative if you're one who gravitates toward understated modern design and value-driven basics.
Shop now at jysk.com
22. Kmart Australia
In Australia, Kmart has become a cult-favorite destination for unbelievably cheap and surprisingly stylish home decor. Their in-house team is phenomenal at creating dupes of high-end trends, making contemporary style accessible to absolutely everyone. From bedding sets to on-trend vases and decorator items, their range hits the mark season after season.
Like Adairs, Kmart provides affordable ways to keep your home looking fresh. The key difference is the price point - Kmart is significantly cheaper, allowing you to experiment with new trends guilt-free. The quality might not always match Adairs, but for decorative accents, it can't be beaten.
Shop now at kmart.com.au
23. Pillow Talk
Another beloved Australian retailer, Pillow Talk, is a direct competitor of Adairs and offers a very similar shopping experience. Their focus is squarely on creating comfortable and stylish homes, with an extensive range of bedding, bath accessories, and home decor. Their aesthetic is comfortable, classic, and consistently on-style.
If you're an avid Adairs shopper, you will feel right at home at Pillow Talk. They offer comparable quality, style variety, and price points, focusing a lot on creating cozy, livable spaces for the whole family.
Shop now at pillowtalk.com.au
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