With its bold graphics, edgy oversized fits, and graffiti-inspired aesthetic, 696 NYC has quickly become a staple for anyone wanting authentic urban streetwear that makes a statement. The brand nails the fusion of street art and high-quality apparel, building a loyal following through its limited-edition drops and unmistakable city vibe.
If you love the rebellious spirit and logo-heavy designs of 696 NYC but are looking to explore more brands with a similar feel, you're in the right place. Here are 19 other streetwear brands that perfectly capture that urban fashion energy.
1. Supreme
As a legend in the streetwear scene, Supreme is synonymous with skate-inspired cool and its iconic box logo. The brand is famous for its limited-edition weekly drops, creating a level of hype that few can match. You'll find hoodies, tees, and accessories that are guaranteed to turn heads, often featuring collaborations with major artists and brands.
Prices typically start around $40 for tees and go up to $200+ for hoodies. Like 696 NYC, Supreme thrives on logo-driven designs and authentic street cred, but its global recognition and exclusivity place it in a category of its own. If you’re into the hype culture of exclusive drops, Supreme is the ultimate destination.
Shop now at supremenewyork.com
2. Stüssy
One of the true pioneers of streetwear, Stüssy began with surf-inspired graphics in California and has since evolved into a global style icon. The brand is known for its relaxed, oversized fits, graphic tees, and iconic hand-scripted logo. It offers a laid-back yet undeniably stylish vibe perfect for everyday urban wear.
With tees starting at $30 and jackets reaching over $300, Stüssy offers a wide range of pieces. It shares 696 NYC’s urban authenticity but brings a West Coast surf and skate influence that gives it a chill, effortlessly cool feel.
Shop now at stussy.com
3. Off-White
Fusing high fashion with raw streetwear, Off-White is known for its conceptual and deconstructed designs. The brand makes use of signature elements like bold stripes, quotation marks, and industrial-style tags. It's the go-to for luxury seekers who want their streetwear to feel like a piece of art.
This is a luxury brand, with tees starting around $100 and statement jackets costing $2,000 or more. Compared to 696 NYC, Off-White occupies a much higher end of the market, but its street-level edge and bold graphics will appeal to the same fashion-forward crowd.
Shop now at off---white.com
4. Palace
Hailing from London, Palace Skateboards injects a dose of British cheekiness and retro flair into the streetwear scene. The brand is instantly recognizable by its "Tri-Ferg" logo and playful, '90s-inspired graphics that often feature witty and ironic commentary.
Expect to find tees around $40 and outerwear topping $300. Palace shares 696 NYC's authentic street and skate roots, but its vibe is decidedly more playful and vintage-tinged, with a distinctly British sense of humor.
Shop now at palaceskateboards.com
5. Kith
Kith stands out for its elevated and refined approach to streetwear. Founder Ronnie Fieg is a master of collaboration, consistently teaming up with iconic brands like Nike, Coca-Cola, and Versace to create highly coveted collections. The brand's aesthetic is clean, modern, and focused on premium quality.
Pieces range from $50 tees to hoodies and outerwear costing upwards of $500. While 696 NYC offers a grittier, art-focused vibe, Kith provides a more polished and luxurious take on urban fashion without sacrificing its streetwear soul.
Shop now at kith.com
6. A Bathing Ape (BAPE)
A true icon of Japanese streetwear, A Bathing Ape (BAPE) is world-famous for its unmistakable camo patterns, ape head logo, and full-zip "shark" hoodies. BAPE's designs are vibrant, loud, and unapologetically bold, making it a favorite for those who want their clothing to be a conversation starter.
With its exclusive drops and iconic status, BAPE's pricing reflects its hype, with tees starting at $50 and jackets hitting $1,000+. Like 696 NYC, BAPE is deeply woven into the fabric of street culture, but its aesthetic is defined by its iconic and instantly recognizable graphics.
Shop now at bape.com
7. Fear of God Essentials
For a more minimalist and understated take on streetwear, Fear of God Essentials is the perfect choice. The brand focuses on elevated basics in muted, neutral color palettes, offering oversized hoodies, joggers, and tees that blend luxury with everyday comfort. It’s all about creating a clean, sophisticated, and easy-to-wear uniform.
Pricing is more accessible than its mainline, with basics from $40 and key pieces like hoodies around the $150 mark. While it lacks the loud graphics of 696 NYC, it shares a commitment to quality fits and a fashionable urban silhouette.
Shop now at fearofgod.com
8. Yeezy
Kanye West's Yeezy brand has redefined modern streetwear with its futuristic, utilitarian aesthetic and dusty, monochrome color palettes. Best known for groundbreaking sneaker designs, its apparel line of oversized hoodies, sweats, and bodysuits embodies a high-concept, minimalist vision.
Apparel prices range from about $80 to over $300. Yeezy shares 696 NYC’s urban appeal and focus on distinct silhouettes but channels it through a more conceptual, high-fashion lens that heavily influences sneaker culture.
Shop now at yeezysupply.com
9. Nike SB
Nike SB perfectly marries high-performance skate gear with street-ready style. Beyond its legendary sneakers like the Dunk and Janoski, Nike SB offers a full range of apparel including graphic tees, workwear-inspired pants, and comfortable hoodies. The brand is built on collaborations with skaters and artists, keeping it deeply connected to the culture.
With affordable prices from $30 to $150, Nike SB is an accessible entry point into authentic skate style. It shares 696 NYC's youthful energy and street roots but with a clear focus on performance and skate-centric design.
Shop now at nike.com/skateboarding
10. HUF
Born from the gritty streets of San Francisco, HUF has become a global name in skate and streetwear. The brand is known for its rebellious attitude, clean graphic designs, and iconic "Plantlife" socks. It delivers classic streetwear staples like hoodies, snapbacks, and tees that are durable enough for skating but stylish enough for anything else.
HUF keeps its prices grounded, with most pieces falling between $30 and $100. Its gritty, skate-focused aesthetic is a great parallel to 696 NYC's urban vibe, offering a timeless brand for those who live and breathe skate culture.
Shop now at hufworldwide.com
11. CLOT
CLOT is a trailblazing streetwear label from Hong Kong that masterfully bridges Eastern and Western cultural influences. Founded by Edison Chen and Kevin Poon, the brand is celebrated for its unique designs that blend traditional Chinese motifs with modern streetwear silhouettes. Look for silk jackets, intricate graphic tees, and major sneaker collaborations.
Products range from $50 for tees to $500+ for outerwear. CLOT shares 696 NYC's knack for bold graphics and urban flair but stands out by infusing its collections with a rich and distinctive cultural narrative.
Shop now at juicestoreusa.com
12. Pleasures
Embracing a dark and rebellious energy, Pleasures draws inspiration from punk, grunge, and underground subcultures. The brand is known for its provocative graphics and often controversial prints on tees, hoodies, and accessories. It's a brand for those who aren’t afraid to make a bold statement.
With prices between $30 and $150, Pleasures is an accessible brand for edgy streetwear. It channels a similar raw, streetwise aesthetic as 696 NYC but pushes the boundaries even further with a more confrontational and gritty vibe.
Shop now at pleasuresnow.com
13. Brain Dead
Brain Dead is not just a brand, it’s a creative collective of artists and designers from around the world. Its experimental aesthetic is inspired by post-punk, underground comics, and skate culture, resulting in truly unique pieces. Expect subversive graphics, unconventional silhouettes, and a proudly weird vibe.
Prices are in a similar ballpark to many streetwear staples, with tees around $50 and hoodies at $150. Like 696 NYC, Brain Dead successfully blends art with apparel, but its approach is more psychedelic, abstract, and wonderfully strange.
Shop now at wearebraindead.com
14. Heron Preston
Heron Preston’s label sits at the intersection of streetwear, luxury, and workwear practicality. Known for his signature orange accents, Cyrillic text ("СТИЛЬ," meaning "style"), and industrial-inspired design touches, Preston creates elevated pieces with a utilitarian edge. A former Nike designer and collaborator with Virgil Abloh, his credentials are on full display.
This is a high-end brand, with tees starting around $100 and outerwear pushing $1,000. It captures 696 NYC's urban energy but refines it with luxury materials, sharp detailing, and an eco-conscious mindset.
Shop now at heronpreston.com
15. The Hundreds
Rooted in Southern California's skate, surf, and hip-hop scenes, The Hundreds describes itself as a "two-part lifestyle project" with an apparel line and a media platform. The clothing features bold, personality-driven graphics often inspired by '80s and '90s pop culture, delivered with a laid-back West Coast attitude.
Tees start at $30 and jackets can go past $200, making it an affordable choice for authentic streetwear. The Hundreds shares 696 NYC's narrative-driven approach to graphics but with a sunnier, California-cool vibe.
Shop now at thehundreds.com
16. Kappa
Italian sportswear brand Kappa has enjoyed a massive resurgence thanks to the streetwear world's love for retro athletic styles. Its iconic "Omini" logo tape running down the sleeves of tracksuits is instantly recognizable. Kappa's collections focus on track jackets, slim-fit joggers, and logo tees that blend sporty function with street-ready fashion.
With pieces ranging from $20 to $150, Kappa is one of the more accessible options on this list. It aligns with 696 NYC's street appeal but through a distinctly vintage, athletic lens.
Shop now at prophecyasony.com/kappa
17. Anti Social Social Club
Anti Social Social Club built its entire brand on hype, angst, and brand recognition. Its signature wavy logo printed on hoodies, tees, and hats became one of the most polarizing and sought-after graphics in streetwear. The brand is known for its intentionally sporadic and unpredictable online drops, which only amps up its allure.
If you can get it during a drop, expect to pay around $50 for a tee and up to $150 for a hoodie. ASSC shares a similar rebellious and exclusive vibe to 696 NYC, but its aesthetic is far more minimalist and mood-driven.
Shop now at antisocialsocialclub.com
18. Obey
Founded by street artist Shepard Fairey, Obey is a brand with a message. Originally an extension of Fairey's art and activism, the clothing line features impactful, thought-provoking graphics rooted in street art and political commentary. The range includes tees, hoodies, and jackets with a distinct skate-inspired, utilitarian aesthetic.
With an accessible price point from $20 to $150, Obey makes a powerful statement without breaking the bank. It shares 696 NYC’s connection to street art culture but with a more overt focus on activism and social messaging.
Shop now at obeyclothing.com
19. Nike ACG (All Conditions Gear)
Nike's ACG line is all about rugged, outdoor-inspired streetwear built to handle the city as much as the trail. Featuring durable fabrics, functional designs, and a distinct '90s-inspired color palette, ACG offers pieces like technical jackets, cargo pants, and trail-ready footwear. It’s the original "gorpcore" innovator.
Gear ranges from about $50 for graphic tees to over $300 for advanced outerwear. ACG channels a streetwear energy similar to 696 NYC's but differentiates itself with a focus on all-weather utility, performance, and vibrant, nature-inspired style.
Shop now at nike.com/acg
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