The primary difference between Ashley Furniture and Ashley Homestore is their function: Ashley Furniture is the parent brand that manufactures and designs the products, while Ashley Homestore is the dedicated retail chain - both a physical showroom and an online storefront - that sells those products to consumers. While the furniture, styles, and general pricing are the same, the core distinction lies in the shopping experience you choose.
Let's break down everything you need to know to decide whether to shop online through the main brand site or visit a physical Homestore.
Ashley Furniture: The Affordable & Stylish Parent Brand
Ashley Furniture is one of North America's largest furniture manufacturers, recognized for its massive selection of stylish and budget-friendly home furnishings. As the parent company, it designs and produces everything from sofas and beds to dining sets and home decor. The brand is a go-to choice for first-time homeowners, families, and anyone looking for on-trend pieces without a significant financial investment.
- Product mix: A complete range of home furnishings, including living room sets, bedroom furniture, dining tables, sectionals, outdoor furniture, home office pieces, and decorative accents.
- Style/vibe: Extremely diverse, covering aesthetics from traditional and rustic farmhouse to modern contemporary and transitional designs to appeal to a wide customer base.
- Price point: Known for its affordability and value focus. Sofas generally start around $399, bedroom sets from $799, and accent chairs often fall in the $200-$500 range.
- Target customer: Budget-conscious individuals and families who prioritize style and value over heirloom-quality construction.
- Key selling points: Accessible pricing, a vast selection of styles, frequent sales events, and widely available financing options.
- Where to buy: Primarily through their retail arm, Ashley Homestore, a robust official website, and other authorized furniture retailers.
Ultimately, Ashley Furniture serves as the overarching brand that offers an extensive and affordable catalog for furnishing an entire home.
Shop Ashley Furniture: ashleyfurniture.com
Ashley Homestore: The In-Person Retail Experience
Ashley Homestore functions as the official showroom and retail division for Ashley Furniture products. Available as both brick-and-mortar locations and a dedicated section of the website, Homestores provide a curated environment where shoppers can see, touch, and test out furniture in person. The stores are designed with complete room vignettes to help customers visualize how different pieces work together.
- Product mix: A curated selection of the most popular items and collections from the broader Ashley Furniture catalog.
- Style/vibe: Identical to the parent brand, showcasing the same traditional, modern, and transitional pieces.
- Price point: Pricing aligns with the national brand standards, though specific in-store promotions, local clearance events, or floor model sales can offer unique discounts.
- Target customer: Shoppers who prefer a tangible shopping experience, want in-person assistance from sales associates, and value the ability to purchase and pick up items without shipping delays.
- Key selling points: The physical showroom experience, personalized customer service, immediate availability of in-stock items, and access to in-store financing applications.
- Delivery & Assembly: Offers local delivery and assembly services, often with faster turnaround times for items available on the showroom floor.
Choosing Ashley Homestore is about preferring a hands-on approach to furniture shopping, with the benefit of expert help and immediate gratification.
Shop Ashley Homestore: ashleyfurniture.com/us/en/ashley-homestore
Ashley Furniture vs. Ashley Homestore Comparison
Price Comparison
Because Ashley Homestore is the retail outlet for Ashley Furniture, base prices are generally consistent between the online platform and physical stores. Sofas start around $399 and dining sets around $299 in both contexts. You'll find the same major sale events, like Presidents Day or Black Friday sales, offered across the board.
The main difference in price comes down to specific promotions. A physical Homestore might have a floor model clearance, a local "manager's special," or a bundle deal that isn't advertised online. Conversely, AshleyFurniture.com might run an "online-only" flash sale or offer a promo code for first-time web customers.
Style & Aesthetic
There is no difference in style and aesthetic because both channels sell the exact same products from the same manufacturer. Whether you are browsing online or walking through a showroom, you will find a wide spectrum of designs ranging from classic rustic pieces to sleek, contemporary sectionals. The key advantage of the Homestore is its curated room setups, which display how different pieces look together and can provide valuable inspiration for your own home.
Quality & Construction
The quality of an Ashley Furniture piece remains the same regardless of where you buy it. The brand focuses on value, often using materials like engineered wood, MDF, and particleboard with wood veneers to keep costs low. Upholstery is typically durable polyester or blended fabrics. While not considered heirloom quality, Ashley's furniture is designed to stand up to everyday use in a typical family home and offers a solid value for its price point. Warranties on manufacturing defects are consistent for products bought online or in-store.
Product Selection
The main Ashley Furniture website typically showcases the brand's entire catalog, including all available colors, sizes, and configurations. An Ashley Homestore, due to physical space limitations, features a curated selection of the brand's best-selling and most popular items. If you're looking for a very specific piece or an unusual color, the website is your best bet. If you want to see the brand's top sellers arranged in inspirational vignettes, the Homestore is ideal.
Shopping Experience
This is the greatest point of difference. Shopping on AshleyFurniture.com offers the convenience of browsing thousands of items from home, reading customer reviews, and comparing specifications at your leisure. The shopping experience is self-directed and private.
Visiting an Ashley Homestore provides a tactile, sensory experience. You can sit on sofas to test their comfort, open dresser drawers to check their glide, and feel fabric textures. In-store sales associates can offer design advice, answer questions about construction, and help process financing applications on the spot, providing a more guided shopping journey.
Delivery & Assembly
Both online and in-store purchases offer delivery and assembly options. The key difference can be speed. For in-stock items, an Ashley Homestore may be able to arrange local delivery within a few days or even allow you to pick up the item yourself. Online orders are shipped from regional distribution centers and may have longer lead times depending on your location and stock levels.
Which One Should You Choose?
The choice is less about the brand and more about your personal shopping preferences and needs. Both avenues lead to the same affordable and stylish furniture.
Choose to shop on AshleyFurniture.com if:
- You prefer the convenience of browsing and buying from home.
- You want to view the brand's complete product catalog.
- You heavily rely on customer photos and reviews to make decisions.
- You are confident in purchasing furniture without seeing and touching it first.
Choose to shop at an Ashley Homestore if:
- You need to see, touch, and sit on furniture to gauge its comfort and scale.
- You value in-person assistance for design advice, options, and financing.
- You want to see how items look in professionally styled room settings.
- You're hoping to find an in-stock item for immediate pickup or quick local delivery.
Frequently Asked Questions
Is Ashley Furniture and Ashley Homestore the same company?
Yes, they are parts of the same entity. Ashley Furniture is the parent company that designs and manufactures the furniture. Ashley Homestore is the company's branded chain of retail locations that sell Ashley Furniture products directly to consumers.
Is it cheaper to buy from Ashley Homestore or AshleyFurniture.com?
The base pricing and major sales are generally the same. However, you might find online-exclusive coupon codes that aren't valid in-store, or local clearance deals on floor models at a physical Homestore that aren't available online. It's best to check both if you're looking for the absolute lowest price.
What kind of quality is Ashley Furniture?
Ashley Furniture is known for offering good quality for its price point. Pieces are constructed for everyday use and affordability, often using engineered woods and durable fabrics. It is a solid choice for budget-conscious shoppers but is not typically considered high-end or heirloom-quality furniture.
Do Ashley Homestores carry everything that is sold online?
No. Physical stores have limited floor space and therefore carry a curated selection of Ashley Furniture's most popular collections and best-sellers. The website offers access to the brand's full product catalog.
Is Ashley Furniture a good option for first-time homeowners?
Absolutely. Due to its affordable pricing, wide variety of styles, and frequent availability of entire room sets, Ashley Furniture is an excellent choice for those furnishing their first home on a budget.
Does Ashley offer in-house financing?
Yes, Ashley offers financing options for qualified buyers. You can apply for financing both online through their website and in-person at any Ashley Homestore location.
Can you return an online order to a physical store?
Return policies can vary, so it's always best to check the official Ashley Furniture website for the most current information. Typically, online and in-store purchases have slightly different return procedures, and not all stores can process returns for items bought online.
Does Ashley Furniture have a warranty program?
Yes, Ashley Furniture offers limited warranties that cover manufacturing defects. A typical warranty period is one year for most pieces, but you should verify the specific warranty details for the product you are interested in.
At Interior Insider, we're dedicated to curating the best in home decor, interior design, and home essentials to help you discover brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, design, and craftsmanship. When you make a purchase through our links, Interior Insider may earn a commission - which helps support our small team and allows us to continue bringing you inspiration and expert advice for creating your perfect space.
Looking for more inspiration? Explore our curated design guides to find your next favorite piece.
